Stories by PRNEWS

Case Study: When Facing A Crisis, Your First ‘Client’ Should Be Your Company’s Employees

December 4th, 2006 by

Company: Comcast South Florida Timeframe: October 2005 When a crisis doesn’t pose a direct threat to the employees of a company, it’s easy to cut to the chase and deal immediately with the issues in… Continued

Quick Study: PDA Users Report E-mail Overload; Ethical = Profitable; Executive Pay-for-Performance Model

December 4th, 2006 by

E-mail Overload The seemingly infinite number of communication channels has made it a small world after all, but that doesn’t mean business professionals are happy about it. A new survey of more than 1,700 business… Continued

How To…Be An Effective Public Speaker

December 4th, 2006 by

Whether sitting on an industry panel, speaking to a crowd or making a round of media calls, the public relations practitioner is always in the spotlight and cannot afford a lackluster presentation or poor speech… Continued

Did You Know?

December 4th, 2006 by

Seven Things You Will Learn From This Week’s Issue Of PR News 1. Three of four PDA users receive “too much e-mail.” 2. Boxes take the straight-and-narrow approach; squiggles think outside the box. 3. For… Continued

Psycho-Geometrics Help You Know What ‘Shape’ Your PR Team’s Personality Is In

December 4th, 2006 by

Most PR and communications executives have realized by now that their professional roles in their organizations are a potent cocktail of approximately one part tactics and two parts psychology (this data is not scientific). There… Continued

Online Newsrooms: Building Effective Sites From The Ground Up

December 4th, 2006 by

How many journalists does it take to navigate through a company’s online newsroom? The question isn’t a snarky shot at journalists’ intelligence or their ability to find their way into or out of a newsroom;… Continued

Happy Thanksgiving

November 20th, 2006 by

In observance of the Thanksgiving holiday, PR News will not publish on Monday, November 27. Publication will recommence on Monday, December 4. We hope you have a wonderful holiday.

Tip Sheet: The Problem With PR? Maybe It’s Us.

November 20th, 2006 by

It seems that many communications professionals have forgotten that the word “relations” is in their job title. Relations, as in “relationships,” are the linchpins of what we do. But due to increased work loads, reduced… Continued

The Timeline: Releasing Information On Schedule

November 20th, 2006 by

The birth of an endangered species baby animal such as a giant panda is a red-letter event for the entire world, but it must be handled very carefully for the sake of the infant and… Continued

Case Study: Panda PR: When Media Relations Turns Into A Mission, Being Prepared Is Everything

November 20th, 2006 by

Company: Smithsonian’s National Zoo Timeframe: 2005, ongoing The birth of an animal infant that is part of an endangered species and also happens to drive even sensible adults into a frenzy of adoration is a… Continued