Stories by PRNEWS

Cause-Branding For Nonprofits Existing and potential nonprofit donors are looking beyond traditional dollar donations alone, according recently released research findings by Cone, Inc. The findings, which highlight the evolving nonprofit landscape, show that: * Nearly… Continued

Every PR person knows that most phone calls to media people are received by voice mail rather than a live person. It’s frustrating, but it’s a fact of life. It’s particularly exasperating when our supervisors… Continued

Seven Things You Will Learn From This Week’s Issue of PR News 1. 76% of surveyed consumers believe word of mouth is the most effective way for nonprofits to reach them. 2. Cross-disciplinary training and… Continued

“Every single day, someone, somewhere is discussing something important to your business: your brand, your executives, your competitors, your industry. Are they hyping up your company, building buzz for your products? Or are they criticizing… Continued

That customer service representative sitting in her cubicle answering the phone all day – is she part of your integrated communications plan? What about the blogger who’s waxing un-poetically about your industry? Or the marketing… Continued

As discussed in this week’s issue, the virtual world of Second Life is opening new doors for agencies and corporations to test markets and engage in conversations with constituents. But is it a trendly bubble… Continued

You know them when you read or hear them. Sound bites, or quotable quotes, have become a powerful tool in a communicator’s repertoire. These short, conversational statements often invoke the power of images or description… Continued

Company: Travelocity Agency: Vollmer Public Relations Time frame: 2005, ongoing Historically, travel agent surveys show most agents went into that field for the pleasure of making people’s vacation dreams come true. But when airlines began… Continued

Rumors Of Traditional Media’s Demise May Have Been Overstated A recent media-usage survey conducted by Ketchum and the University of Southern California’s Annenberg Strategic Public Relations Center refutes the accepted wisdom that traditional media are… Continued

The flurry of activity leading up to a product launch often leaves many loose ends hanging, and such unattended details can threaten to unravel the whole effort, especially when it comes to getting – and… Continued