Stories by PRNEWS

Blogger See, Blogger Do? It’s not news that blogs are here to stay both here and abroad (see p. 2), but the following results from a Peppercom and Bulldog Reporter survey of 1,162 marketing industry… Continued

It’s a blog-eat-blog world out there, and communications professionals have long since taken note. Survey after survey reaffirms practitioners’ awareness of the importance of blogosphere involvement, whether that means monitoring blogs or maintaining a blog… Continued

Seven Things You Will Learn From This Week’s Issue Of PR News 1. You don’t have to blog to participate in the blogosphere. 2. Nearly one-third of companies that have a blog say it is… Continued

By all counts, 2006 was a year of momentous transitions. Financially speaking, the long-stagnant economy experienced a turnaround, marked by the Dow’s first leap over the 12,000 hurdle, not to mention the rush of hedge… Continued

Campaign: Growing the Mom’s Network on 3aday.org Winners: Dairy Management Inc., Edelman PR Dairy Management Inc. wanted to reach more of its consumer evangelists – young mothers – for two purposes: to promote the benefits… Continued

Campaign: America’s WETLAND: Campaign to Save Coastal Louisiana Winner: America’s WETLAND It’s no surprise that Hurricanes Katrina and Rita took a devastating toll on the wetlands of coastal Louisiana; what may come as a shock… Continued

Campaign: Rural Transportation for Persons with Disabilities Winner: Pennsylvania Department of the Auditor General The Pennsylvania Department of Transportation (PennDOT) had to come up with enough funding to expand its Persons with Disabilities Rural Transportation… Continued

Campaign: Blitz Jay Leno Day Winner: Cincinnati USA Regional Chamber Cincinnati USA Regional Chamber executives wanted to celebrate the 3-0 season start of the Cincinnati Bengals in the fall of 2005 – a record that… Continued

Campaign: Nation’s Building News Winner: National Association of Home Builders The official weekly online e-newspaper of the National Association of Home Builders (NAHB) was looking for a makeover to attract a larger readership among the… Continued

Campaign: The Making of an ICU Nurse Winner: Massachusetts General Hospital, Patient Care Services Gone are the days where the nursing profession was best illustrated by white paper hats and stockings. The problem is that… Continued