Stories by PRNEWS

*Old Folks on Facebook: The social networking site, initially an online destination almost exclusively for college students and recent grads, is maturing as a result of its newfound popularity in the corporate world, especially in… Continued

If you ask most PR execs their strategy for successfully and consistently booking clients and executives on satellite radio, a dazed, glassy-eyed look tends to envelop their face. The unease is understandable: satellite radio programming,… Continued

7 Things You Will Learn In This Week’s Issue Of PR News 1. Pitching satellite radio is all about honing in on the producer. 2. 97% of workers surveyed said they preferred workplace managers who… Continued

The extremes of communication have been replaced with shades of gray. Reaching stakeholders is a combination of risk-taking, innovation, technology and a little bit of luck. Thus, building and maintaining strong brands is an art… Continued

If communications professionals don’t understand the following business reality, Armageddon is upon us: The PR industry has been commoditized in the years following the turn-of-the-millennium economic downturn, prompting the ratio of senior to junior executives… Continued

PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why? Simply put, digital… Continued

Company: Goodyear Tire & Rubber Company Agency: Goodyear’s North American Tire PR Unit Timeframe: 2005 Goodyear’s North American Tire PR division didn’t tread lightly when it came to promoting the firm’s newest family of tires,… Continued

*Building Real Brand Loyalty: Steve McKee of BusinessWeek.com makes the point that if a company strives to achieve share of heart among its customers, it will end up with share of wallet as well, but… Continued

Business executives receive a deluge of e-mails every hour of every day, and it’s not because they’re popular. Antiquated methods of communications such as telephone calls, letters and (gasp) face-to-face meetings have been replaced by… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. There are no fewer than 14 ways to measure search engine marketing efforts. 2. When initiating a PR campaign, think “story delivery”… Continued