Stories by PRNEWS

PR professionals often talk about building relationships on a macro level, whether it’s between organizations, stakeholders or audiences. But the cornerstone of any successful communications executive is his/her ability to connect with key people on… Continued

Web 2.0 – that is, the collective name of the services that let people collaborate and share information online – has given birth to an ornery, brilliant, sometimes-deceitful offspring: PR 2.0.

Ever wonder what the differences are when advertising and public relations are competing against each other? Oral tradition has it that media placement through public relations is anywhere from slightly to greatly more effective compared… Continued

Company: Dell Agency: Dell Global CorpComm/IR Department Timeframe: 2006 From a PR standpoint, Dell Inc.’s Global Corporate Communications/Investor Relations (CorpComm/IR) organization confronted an unprecedented challenge in 2006 when news of “exploding batteries” emerged six weeks… Continued

*10 Tips for Communicating Change: While organizational change requires more than 10 tips, here are 10 key things to keep in mind when planning, announcing, implementing, and communicating a change initiative: 1. Remember that there’s… Continued

As we near the middle of summer and recent graduates begin to embark on their first job search, the inevitable question always comes up: “How do I differentiate myself from the rest of the pack?”… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Consistency is the #1 aspect of successful online branding. 2. When handling a product recall, over-communication is a best practice. 3. Don’t… Continued

The skill of building and maintaining networks of business contacts couldn’t be of greater importance to communicators, who exist to forge relationships between individuals, clients and organizations. However, robust business networks do more than benefit… Continued

The ubiquity of today’s strongest and most reputable brands – among them Lego, IKEA and Barilla, according to the 2007 list of Forbes Most Reputable Companies – is in large part due to stalwart communications… Continued

PR News editors are pleased to announce the launch of the new online platform, PR News Digital PR Blog. The blog is written by Mark Stevens, CEO of MSCO and author of Your Marketing Sucks,… Continued