Stories by PRNEWS

If ever there were a Holy Grail of communications, it wouldn’t be a prophetic measurement tool or a proverbial seat at the table; it would be the ability to know what keeps your/your client’s CEO… Continued

Crisis management is firmly imbedded in every communicator’s portfolio of responsibilities, but it’s by no means the job perk that gets them out of bed every morning – especially in today’s hyperbolic media cycle, where… Continued

PR execs already know that those who matter most to them, from clients to senior executives, are not simply looking for a PR person. They need a valued business advisor — a strategist. The question… Continued

*Best of the Blogs: Whether you’re Tyra Banks or a celebrity executive, a blog can be an excellent way to build your brand and communicate with readers and competitors alike in an informal setting. It’s… Continued

Picture this scenario: You’ve worked hard to get your company executive in front of a reporter, either in a print interview, a radio broadcast or a televised news segment. The questions so far have been… Continued

7 Things You Will Learn In This Week’s Issue Of PR News 1. The PR profession as a whole is still failing in traditional media relations. 2. 6% of survey respondents under 30 say they… Continued

It may be the founding tenet of public relations, but that doesn’t mean media relations practices are up to par. And what is the biggest problem with this fact? It’s not that PR has finally… Continued

You scratch my back, I’ll stab yours. It’s a nihilistic take on an amicable adage, but communications professionals know that symbiotic relationships haven’t always been viable within the inner workings of organizations. For example, the… Continued

You know the saying: knowledge is power. And if you’re like most PR professionals, you have an abundance of knowledge. You’ve obtained insights from your boss, mentors, clients, co-workers and countless strategy meetings and brainstorming… Continued

Company: Pokémon USA, Inc. Agency: Ketchum AMP Eventage Timeframe: 2006-2007 The Pokémon brand once dominated pop culture, congesting store shelves with products that included video games, trading card game, a TV series and movies. But… Continued