7 Things You Will Learn In This Week's Issue Of PR News
1. The PR profession as a whole is still failing in traditional media relations.
2. 6% of survey respondents under 30 say they have accidentally called their boss Mom or Dad.
3. The ability to spark a conversation and a societal debate is a key strategy in PR initiatives.
4. If your competitor's name comes up in a media interview, it's a opportunity to re-position them to your advantage.
5. The three levels of communication impact are "what," "so what" and "now what."
6. An outside agency can be the key bridge between a company's PR and marketing departments.
7. 68% of surveyed client decision-makers cannot name more than 5 agency brands.