Stories by PRNEWS

The explosion of new media vehicles has prompted an information overload among communications departments charged with monitoring their organizations’ media coverage. This glut of information is a limiting factor when it comes to meaningful analysis,… Continued

Company: Xerox Agency: Text 100 Timeframe: 2006 Xerox has long been labeled as a “copier company,” and after six years of effort by Xerox Global Services to be recognized for its consulting services, the division… Continued

*Establishing Guidelines for Corporate Blogging in Asia: Despite the growing risk, few Asian companies have established policies that formally address employee blogging. Multinationals like Sun Microsystems and Microsoft are setting examples for regional companies. At… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Because most crises affect employees first, they are the stakeholder group that should be addressed before all else. 2. Messages must be… Continued

You don’t have to look too far for a country’s image in crisis these days – Sudan, Somalia, Zimbabwe – places you wouldn’t consider for your vacation or business expansion. But then there are the… Continued

If you are like most right-brained, liberal arts-majoring, visual-learning communications professionals, then you probably avoided accounting classes like the plague in college. Calculus was the bane of your existence. You barely scraped by in trig.… Continued

When Henry Ford first started to produce his Model T cars, he used to say that you can have any color you want – so long as it’s black. In public relations, we seem to… Continued

Company: Rosetta Stone Agency: HBL Media, Carmichael Lynch Spong Timeframe: 2006 The $100 billion language-learning market confirms that having the ability to speak and understand multiple languages is a necessity, as accelerating globalization prompts nations… Continued

*Trade Show Exhibitions Becoming Extinct? A recent BMA Trade Show survey depicts a marketing channel in transition. On June 15, 2007, during the Business Marketing Association Annual Conference, Tim Roberts, president of Catalyst Exhibits Inc.,… Continued

Judging from the millions upon millions of media hits – and the lines snaking around city blocks for days – apparently Apple released its much-buzzed-about iPhone just over a week ago, and consumers are clamoring… Continued