Stories by PRNEWS

By Shawn Whalen Industry analysts such as Gartner, Forrester, IDC and others hold much weight among corporate America when it comes to technology purchases. These independent, third-party experts track technologies and industries with market research… Continued

Company: New York City Public Schools Agency: Fleishman-Hillard Timeframe: 2005-2006 An ordinary visit for an allergy shot evolved into a full-fledged PR campaign for Barbara Cutler when her doctor, Paul Ehrlich, commented that he needed… Continued

*Ready, Aim, Fire: A recent Inc.com reader survey demonstrated “who gets shown the door and why” when it comes time to hand out pink slips. Among the results: 20% of respondents had fired a full-time… Continued

The results from the recent CEO survey, conducted by PR News in conjunction with the PRSA Counselors Academy are in, highlighting PR executives’ perspectives on what keeps their CEOs up at night, and what type… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When trying to attract media attention for an initiative, treat the reporter as a customer. 2. Strategic communications should have research based… Continued

Communicators touch every person inside and outside a company, from the CEO down to a new assistant, from a reporter to an investor. However, managing all these various touch points requires an indestructible strategic communications… Continued

It’s all fun and games until someone gets hurt. In this case, that “someone” turned about to be the victim of his own crime: John Mackey, CEO of Whole Foods, made an organic mess out… Continued

The explosion of new media vehicles has prompted an information overload among communications departments charged with monitoring their organizations’ media coverage. This glut of information is a limiting factor when it comes to meaningful analysis,… Continued

Company: Xerox Agency: Text 100 Timeframe: 2006 Xerox has long been labeled as a “copier company,” and after six years of effort by Xerox Global Services to be recognized for its consulting services, the division… Continued

*Establishing Guidelines for Corporate Blogging in Asia: Despite the growing risk, few Asian companies have established policies that formally address employee blogging. Multinationals like Sun Microsystems and Microsoft are setting examples for regional companies. At… Continued