Stories by PRNEWS

Today, even though good communication is vital to every organization’s success, we still agonize over measuring the effectiveness of our programs. So, is your organization getting the most out of its communications dollars? The odds… Continued

Company: Nationwide Agency: Fleishman Hillard Timeframe: Ongoing As more Baby Boomers slide into retirement, information on planning and saving for this milestone phase of life has dominated the airwaves and the print media. The messaging… Continued

*Advocacy vs. Advertising: A consumer survey conducted by Weber Shandwick across the UK, Germany, Italy and Spain demonstrates the increasing importance of brand advocacy, that is, the act of consumers promoting a brand to peers… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When considering sample measurement methods, focus groups are traditional, while cluster factor analysis is cutting edge. 2. To maximize ROI on your… Continued

By Katie Paine In the interest of full disclosure, I live in New Hampshire, I’m a political junkie, Facebook is a client, and I support Barack Obama. So shoot me or ignore me, but there… Continued

If you thought primetime television fell between the evening hours of 7 and 10, think again. Judging from the “video snacking” trend that’s sweeping through offices across the country, lunchtime is the new primetime, so… Continued

Company: Xerox Agency: Text 100 Public Relations Timeframe: 2006 – ongoing For the 300,000 U.S. servicemen and women who are stationed overseas, serving their country during a very unpopular war heightens their sense of duty… Continued

*Customer Affinity as the True Measure of Marketing: “Profitability from Customer Affinity,” a new study released by the Chief Marketing Officers Council, reveals that most B2B technology companies still fall short of meeting customer expectations… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. There are 10 distinct segments of users of information and communications technology. 2. One-third of surveyed employees are more inclined to work… Continued

Given how hot CSR and going green have become in the corporate mindset, communicating initiatives inspired by one or the other have become commonplace. Or, to quote Liz Gorman, vice president of corporate responsibility for… Continued