Stories by PRNEWS

*Customer Affinity as the True Measure of Marketing: “Profitability from Customer Affinity,” a new study released by the Chief Marketing Officers Council, reveals that most B2B technology companies still fall short of meeting customer expectations… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. There are 10 distinct segments of users of information and communications technology. 2. One-third of surveyed employees are more inclined to work… Continued

Given how hot CSR and going green have become in the corporate mindset, communicating initiatives inspired by one or the other have become commonplace. Or, to quote Liz Gorman, vice president of corporate responsibility for… Continued

(This feature, excerpted from a contribution by Medialink, is part of the recently released PR News guidebook, “Digital PR.” For more information on this and other PR New guidebooks, please visit http://www.prnewsonline.com.) Media relations has… Continued

In honor of the holiday season and New Year’s, PR News will not publish on December 24 or December 31, 2007. We will resume publication on January 7, 2008. In the meantime, PR News editors… Continued

You have to feel for today’s chief marketing officer. Some industry experts peg the beleaguered CMO’s average on-the-job life expectancy at anywhere between 18 and 26 months. In other words, short enough to think a… Continued

Company: Frito-Lay Agency: Ketchum Timeframe: 2006-2007 In the wake of America’s newfound obsession with health and nutrition, the Frito-Lay brand needed to clean up its greasy image in favor of something more calorie-conscience. Swapping cottonseed… Continued

*Media Myths: The way communicators spread information is out of sync with the way consumers use media, a new Ketchum/University of Southern California’s Annenberg Strategic Public Relations Center survey of media usage among consumers and… Continued

Few events in our culture generate as much discussion about brands as the annual advertising showcase on the Big Game. But PR should be as excited as their advertising counterparts–and should play a big role… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. To integrate PR into Super Bowl ad efforts, always prepare a crisis plan for unanticipated backlash. 2. Always partner with an agency… Continued