Seven Things You Will Learn In This Week's Issue Of PR News
1. When conducting market research, choose frameworks carefully; 3-point favorability scales differ greatly from 4-point ones.
2. Even if a measurement budget starts out low, go for it; management often ups the allowance once it sees results.
3. Globalization, transparency and the 2008 election are among the top business issues of the year.
4. The shorter the interview, the better. Keep your focus on 3 key messages.
5. 37% of companies offer flexible work arrangements.
6. In a crisis, expressing empathy for victims can help cut your losses.
7. If team-building exercises don't include top execs, they won't work.