Stories by PRNEWS

Company: Tennessee District Attorneys Conference Agency: McNeely Pigott & Fox Public Relations Timeframe: September 2005–August 2006 Since the early 2000s, the abuse and manufacture of methamphetamine (better known as crystal meth, or simply meth) in… Continued

*The Gift of Giving: While tight budgets mean that fewer Americans will be engaging in charitable activities this year, most holiday shoppers are more inclined to choose a brand that supports a charitable cause when… Continued

Employee engagement and high morale is the backbone of strong organizational performance and, as the year comes to a close and companies look ahead to 2008, one industry report highlights a major management conundrum: PR… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Of surveyed PR agencies, the average staff turnover rate was 20.5%. 2. Beginning a campaign without benchmark data makes post-initiative measurement extremely… Continued

New Year’s comes but once a year, and it’s traditionally a time of renewed energy and promises of better performances to come. Personal commitments as we transition into 2008 are front of mind for many,… Continued

As consumers increasingly place emphasis on goodwill, corporate brands are seeing the business benefits of aligning with good causes. Thus, nonprofits find themselves poised for incredible growth opportunities, but they face an ever-growing need to… Continued

To become part of the National Cancer Institute-designated Comprehensive Cancer Center, Nevada Cancer Institute needed a Web site that was state-of-the-art in disseminating information about cancer while meeting the needs of its target audience, consisting of patients, their families, researchers, physicians, donors, job seekers, students and the media.

Campaign: Join The Fight Winner: Cable Positive & Kismet Films For over 25 years, AIDS has been a major health crisis, and still there is no cure in sight. To reactivate viewer awareness about the… Continued

Campaign: Helping Americans Get on the Financial Literacy Track Winner: American Institute of CPAs The American Institute of Certified Public Accountants, the sponsor of a national public education effort called 360 Degrees of Financial Literacy,… Continued

Campaign: Live. Love. Laugh. Learn. Winner: Philosophy Communications & Kit Faragher Foundation Colorado native Kit Faragher lived and worked in the Denver area for most of her life. Her untimely death in the World Trade… Continued