Stories by PRNEWS

Even during a time of a prolonged recession (sorry Newsweek), volunteerism remains strong says new report.

Why being charitable can be a big boost to your company’s bottom line.

Measurement has always been—and will always be—a pillar of PR and communications, but it is usually associated with quantifying the results of external-facing initiatives, especially those that are media relations-related. But, as organizational strength and… Continued

1. Comcast offers customer support via Twitter. Comcast’s Twitter account, @Comcastcares, was created by Frank Eliason. One of the heroes in the social media space, Eliason single-handedly turned around Comcast’s negative service reputation (at least… Continued

The connection between engagement in social media and financial performance has always been assumed by the most forward-thinking brands but, based on a new report from Wetpaint and Altimeter Group, there is now overwhelming evidence… Continued

Never have the stakes been higher for managing a brand’s perception or for effectively stating your market position in a way which confers trust and credibility while also establishing product distinction. And, for marketing managers… Continued

In the dynamic of social media-fueled conversations, modern business communications has become a game of tug of war, with management teams on one end of the proverbial rope, and various stakeholder groups on the other.… Continued

1. Write a script. 2. Get a “star.” 3. Decide on a background. 4. Fix the lighting. 5. Adjust the microphone. 6. Start recording. 7. Transfer to computer. 8. Edit best take. 9. Add graphics.… Continued

For most people seeking their 15 minutes of fame, YouTube is the best shot they will ever have—and it’s a good shot, at that. Case in point: The video-sharing platform, which launched in 2005 and… Continued

A recent survey reveals that female bloggers are becoming increasingly influential for PR pros; but don’t assume that all female bloggers are "mommy bloggers."