Stories by PRNEWS

That Barack Obama’s presidential campaign platform was built on the notion of change has proven to be poetic on many levels. Forget revisions—or complete redrafts—of policy (that’s a topic for another newsletter); the rules of… Continued

UPS Regifter Application: UPS executives created a Web application on Facebook and www.upsregifter.com in which users could “regift” virtual presents to friends and family.www.upsregifter.com The initiative was originally conceived as a fun holiday promotion, says… Continued

“Every company is a media company, to some degree.” It’s a statement that was first attributed to CBS president Andrew Hayward, and its implications on organizations of all sizes have since grown to staggering proportions.… Continued

Following are key best practices to setting up an effective media measurement program:

PR advisers are positioned to do well throughout this difficult economy during which marketing dollars need to work harder than ever. In a nutshell, this is because our profession has the expertise to build brands… Continued

By now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest… Continued

Senior management teams often get slapped with the control-freak label, and those who actually deserve the designation might be losing some sleep in this dawning of the social media era. Control—or the lack thereof—has been… Continued

Even during a time of a prolonged recession (sorry Newsweek), volunteerism remains strong says new report.

Why being charitable can be a big boost to your company’s bottom line.

Measurement has always been—and will always be—a pillar of PR and communications, but it is usually associated with quantifying the results of external-facing initiatives, especially those that are media relations-related. But, as organizational strength and… Continued