Stories by PRNEWS

Company: Charter Communications Timeframe: Dec 2007-June 2009 When television became commercially available in the late 1930s, it completely revolutionized the way information was transmitted and consumed. From news to entertainment, its programming captured the attention… Continued

Twitter is being used by scores of companies to engage clients; below are some of the top brands that are effectively utilizing the social media phenomenon.

A company’s visibility is important in building a brand, however, it’s the online visibility of the company that sets it apart from the competition.

Why it’s important to leverage sustainability for your organization in ways other that affect the bottom line.

The advent of social media has fueled the rise of citizen journalists, which is changing the face of the news landscape.

According to Clay Johnson, director of Sunlight Labs and co-founder of Blue State Digital, the biggest barriers to politics-driven innovation in an online setting can be easily circumnavigated thanks to—what else?—social media. “From the perspective… Continued

That Barack Obama’s presidential campaign platform was built on the notion of change has proven to be poetic on many levels. Forget revisions—or complete redrafts—of policy (that’s a topic for another newsletter); the rules of… Continued

UPS Regifter Application: UPS executives created a Web application on Facebook and www.upsregifter.com in which users could “regift” virtual presents to friends and family.www.upsregifter.com The initiative was originally conceived as a fun holiday promotion, says… Continued

“Every company is a media company, to some degree.” It’s a statement that was first attributed to CBS president Andrew Hayward, and its implications on organizations of all sizes have since grown to staggering proportions.… Continued

Following are key best practices to setting up an effective media measurement program: