Stories by PRNEWS

Four best practices to help whip your C-Suite execs into tiptop media-friendly shape:

As discussed in “Play to Win: Prove Your Worth (and Profit) as a Results-Oriented Agency” (see pages 1, 6), billing strategies are a key benchmark of an agency’s bottom-line success, but by no means is… Continued

Internal communications just might be the most multifaceted of all communications’ sub-functions. After all, it’s one part employee relations, one part HR/talent management, one part crisis communications, one part change management—and, thanks to the recession’s… Continued

Management teams often see employee recognition programs as an expense, and an unnecessary one at that. However, with the right approach—and a healthy does of measurement and ROI—these programs can become a solid investment in… Continued

You could have the greatest messaging, the best brand identity or the coolest content in the world, but if you don’t know where your target audiences are talking to each other online, you’ll never get… Continued

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A new survey reveals that even though the economy is still an issue for back to school shoppers, many still think green items are important.

Company: United Airlines Timeframe: March 2008-present In March 2008, Canadian band Sons Of Maxwell was on tour when one of its members, Dave Carroll, witnessed United Airlines baggage handlers tossing his guitar around recklessly. The… Continued

â–¶ Bloggers’ Credibility Soars: The oft-contentious relationship between traditional and social media appears to be warming up—at least, according to a study released by Context Analytics. The report, titled “The Power 50: Most Influential Blogs,”… Continued

PR advisers are positioned to do well throughout this difficult economy during which marketing dollars need to work harder than ever. In a nutshell, this is because our profession has the expertise to build brands… Continued