In June 2009, ÜBERCEO analyzed Fortune 100 CEOs’ participation in social media, only to find that said participation was sorely lacking in terms of exposure, connection or conversations. Among the findings: • Twitter: Only two… Continued
Stories by PRNEWS
Selling Up: Getting Senior Management On Board the Social Media Bandwagon
July 20th, 2009 by PRNEWSSenior management teams often get slapped with the control-freak label, and those who actually deserve the designation might be losing some sleep in this dawning of the social media era. Control—or the lack thereof—has been… Continued
FIVE COMPONENTS OF INCREASING ONLINE VISIBILITY
July 20th, 2009 by PRNEWS1. Research: Know how people search online and how they talk online and work to ensure that programs (both reputational search and social search) use the right discoverable language. 2. Teamwork: Although reputational and social… Continued
Socializing Search: New Iterations of SEO Boost Brands’ Web Visibility
July 20th, 2009 by PRNEWSGoogle’s search algorithm has become cyberspace’s secret sauce, having completely revolutionized the way businesses write for the Web, all while remaining a mystery to everyone except for a handful of the company’s programming wizards. As… Continued
Best Practices for Building a Sustainability Program
July 20th, 2009 by PRNEWSFor companies wishing to establish a solid citizenship and sustainability program, The Conference Board has just issued a new report full of key guidelines.
Bloggers Are Becoming More Credible
July 20th, 2009 by PRNEWSIs it true? Are bloggers, even notorious ones like Perez Hilton, finally getting some respect? According to a new study, they are.
Prove Your Worth (and Profit) as a Results-Oriented Agency
July 16th, 2009 by PRNEWSDiscussions surrounding compensation practices have been particularly topical lately, what with the news of ailing British Airways ’ new plan to help offset its losses: Ask employees to work without pay for up to four… Continued
Successfully Balancing Business and Philanthropy
July 15th, 2009 by PRNEWSThink it’s hard to integrate philanthropy into your daily work operations? Think again. Read on.
Sample Social Media Data Sources
July 14th, 2009 by PRNEWSSocial media continues to dominate the way businesses are marketed, below are a list of sources that you should familiarize yourself with for ease in navigating the social media world.
Managing Issues to Protect Reputation & Build Brand Equity
July 13th, 2009 by PRNEWSRecent research studies and industry reports haven’t had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some