Stories by PRNEWS

CEOs SURPRISINGLY ABSENT IN SOCIAL MEDIA

July 20th, 2009 by

In June 2009, ÜBERCEO analyzed Fortune 100 CEOs’ participation in social media, only to find that said participation was sorely lacking in terms of exposure, connection or conversations. Among the findings: • Twitter: Only two… Continued

Selling Up: Getting Senior Management On Board the Social Media Bandwagon

July 20th, 2009 by

Senior management teams often get slapped with the control-freak label, and those who actually deserve the designation might be losing some sleep in this dawning of the social media era. Control—or the lack thereof—has been… Continued

FIVE COMPONENTS OF INCREASING ONLINE VISIBILITY

July 20th, 2009 by

1. Research: Know how people search online and how they talk online and work to ensure that programs (both reputational search and social search) use the right discoverable language. 2. Teamwork: Although reputational and social… Continued

Socializing Search: New Iterations of SEO Boost Brands’ Web Visibility

July 20th, 2009 by

Google’s search algorithm has become cyberspace’s secret sauce, having completely revolutionized the way businesses write for the Web, all while remaining a mystery to everyone except for a handful of the company’s programming wizards. As… Continued

Best Practices for Building a Sustainability Program

July 20th, 2009 by

For companies wishing to establish a solid citizenship and sustainability program, The Conference Board has just issued a new report full of key guidelines.

Bloggers Are Becoming More Credible

July 20th, 2009 by

Is it true? Are bloggers, even notorious ones like Perez Hilton, finally getting some respect? According to a new study, they are.

Prove Your Worth (and Profit) as a Results-Oriented Agency

July 16th, 2009 by

Discussions surrounding compensation practices have been particularly topical lately, what with the news of ailing British Airways ’ new plan to help offset its losses: Ask employees to work without pay for up to four… Continued

Successfully Balancing Business and Philanthropy

July 15th, 2009 by

Think it’s hard to integrate philanthropy into your daily work operations? Think again. Read on.

Sample Social Media Data Sources

July 14th, 2009 by

Social media continues to dominate the way businesses are marketed, below are a list of sources that you should familiarize yourself with for ease in navigating the social media world.

Managing Issues to Protect Reputation & Build Brand Equity

July 13th, 2009 by

Recent research studies and industry reports haven’t had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some