Internal Links:
• Use Google Webmaster Tools, which gives reports on internal and external links/traffic.
• Structure and label links within in your site’s navigation to improve SEO results.
• If your site has the words “click here” instead of a hyperlinked description of the content you are linking to, you are missing out on SEO potential.
• Include key phrases used by searchers within the anchor text of a hyperlink to point to relevant content.
• Increase backlinking and inbound links.
• Use Google PageRank and Yahoo WebRank to evaluate links.
• If possible, get backlinks from major online publications.
• Link to your most important pages from your home page.
External Links:
• Get in-bound links from sites that are related to your content.
• Use Yahoo Site Explorer to find links from competitors or intermediaries
• Submit your URL to third-party domains.
• “Seed” your content in online community forums.
Source: Robb Hecht, SVP, digital marketing strategist, imc strategy lab