Stories by PRNEWS

Communications executives already know that online content optimization involves way more than choosing keywords and embedding hyperlinks. It is a nuanced process that ties together strategies from PR and marketing, and—when done effectively—it embodies true… Continued

Following are best practices to circumvent an intrusive reporter while maintaining your composure and reputation.

Even for the most seasoned writer, corporate credos pose a special set of challenges. On one hand, the author must reshape abstract principles into a sharp and compelling value statement. On the other, his or… Continued

Check out these three brands that practice what they preach when it comes to sustainability.

In this first installment of “PR Advisers,” a biweekly feature in which PR News poses a question about a hot-button communications issue to a handful of experts, we ask the following: What is one must-have… Continued

In the dynamic of social media-fueled conversations, modern business communications has become a game of tug of war, with management teams on one end of the proverbial rope, and various stakeholder groups on the other.… Continued

Today, not only is every company a media company; every person is a media channel. Communications executives need to engage them directly in permission-based interactions, where the benefit to the customer is always put before the benefit to the company.

In this first installment of “PR Advisers,” a biweekly feature in which PR News poses a question about a hot-button communications issue to a handful of experts, we ask the following: What is one must-have… Continued

When identifying keywords to optimize online content for search, Robb Hecht, SVP and digital marketing strategist at imc strategy labs, recommends the following best practices: • Industry/Market Knowledge: Consider your market knowledge when formulating content… Continued

Internal Links: • Use Google Webmaster Tools, which gives reports on internal and external links/traffic. • Structure and label links within in your site’s navigation to improve SEO results. • If your site has the… Continued