Stories by PRNEWS

Good Samaritan Hospital 101 Good Samaritan Hospital, a nonprofit facility serving the Dayton area, began working with local schools to deliver sports medicine services in 2007. Out of that effort came “Good Samaritan Hospital 101—Introduction… Continued

After the Party Campaign “After the Party,” a campaign executed by the National Institute on Drug Abuse (NIDA) and IQ Solutions, sought to increase awareness among Hispanic youth around the relationship between non-injection drug use,… Continued

Americans Embrace Change with IKEA To elevate the status of its newly upgraded Washington, DC-area stores in January 2009, global blockbuster brand IKEA decided to leverage the upcoming Inauguration Day, as well as President Barack… Continued

Duracell Powers New Year’s Eve in Times Square New York City’s Times Square is one of the biggest stages on New Year’s Eve, with millions of people from around the world gathering to see the… Continued

truth Orange Summer Tour 2008 Since being established in 2000, the American Legacy Foundation’s “truth” youth smoking prevention campaign has been saving lives by reducing the number of young adults who begin smoking. In preparation… Continued

General Electric Company: Company-Wide Intranet Redesign (co-winner To improve employee communications by increasing transparency and enabling two-way conversations among staffers, executives from GE’s communications, digital media and IT departments set out to overhaul the company-wide… Continued

Environment as a Business Opportunity Two years ago, Bank of America announced a $20 billion, 10-year initiative to address climate change by championing sustainable business practices; by the end of 2008, it had already completed… Continued

Honeywell Nobel Laureate Lecture Series Promoting science and math education is a top priority for Honeywell, as is recruiting top talent globally. To marry these efforts, and to upend the declining number of young adults… Continued

HP & EDS: Becoming One HP To make sure stakeholder communications regarding HP’s acquisition of EDS were consistent and aligned, Hill &Knowlton launched a campaign that focused on the periods before, during and after the… Continued

Allrecipes Monthly Measuring Cup Consumer Trend Report Food Web site Allrecipes.com wanted to position itself as a thought leader and valuable source of timely consumer trend data. It also wanted to shift perceptions of the… Continued