Stories by PRNEWS

World Water Day Video Series To leverage World Water Day on March 22, 2009, Weber Shandwick was tasked by client Population Services International to build awareness of the problems of safe drinking water in the… Continued

Making America Flood Smart: Reducing the Risk & Impact of Floods To change the misconception among many Americans that flood insurance was unnecessary, FEMA’s National Flood Insurance Program hired Ogilvy PR and J. Walter Thompson… Continued

Wii Fit Gets America Moving How do you turn what looks like an ordinary bathroom scale into an innovative video game? That’s what Nintendo execs set out to do with the launch of Wii Fit,… Continued

We Can’t Let This Bank Fail Community FoodBank of New Jersey (CFBNJ) is the state’s largest food bank, feeding 500,000+ residents annually with 23 million pounds of food. In the midst of the recession in… Continued

$50: Monthly Unlimited As consumers become more cost-conscious, prepaid wireless cell phone carriers are seeing an upswing in business. For Boost Mobile, this proved to be the right time to define itself as a straightforward… Continued

ALPO & Cone Inc.: ALPO Real Meat Moments (co-winner) In spring 2008, ALPO tapped Cone Inc. to launch its first PR campaign in years, with the goal of creating excitement around the dog food brand and… Continued

Cosmopolitan StarLaunch In September 2008, Cosmopolitan set out to find the next “fun, fearless female” musician through “StarLaunch,” an effort to build upon the power of the Cosmo brand via a platform that directly connected… Continued

Good Samaritan Hospital 101 Good Samaritan Hospital, a nonprofit facility serving the Dayton area, began working with local schools to deliver sports medicine services in 2007. Out of that effort came “Good Samaritan Hospital 101—Introduction… Continued

After the Party Campaign “After the Party,” a campaign executed by the National Institute on Drug Abuse (NIDA) and IQ Solutions, sought to increase awareness among Hispanic youth around the relationship between non-injection drug use,… Continued

Americans Embrace Change with IKEA To elevate the status of its newly upgraded Washington, DC-area stores in January 2009, global blockbuster brand IKEA decided to leverage the upcoming Inauguration Day, as well as President Barack… Continued