Stories by PRNEWS

Publicity Stunts Still Have Value

October 26th, 2009 by

If you think publicity stunts are relics of a bygone era, think again. Creative street theater still has its place—and maybe stands out more in this digital age.

Best Practices to Creating an Effective CSR Report

October 26th, 2009 by

CSR reporting cannot be the end all and be all. To have true change within a company, to move from being a company that just reports, there are several hurdles to overcome.

2009 Platinum PR Awards: Small PR Firm—Lewis PR US

October 26th, 2009 by

With 38 offices across the globe, Lewis works with leading and emerging brands in both the b2b and b2c sectors. Since the beginning of 2008, the agency has signed approximately 35 new clients, including Bigfoot… Continued

2009 Platinum PR Awards: Midsize PR Firm—Coyne PR

October 26th, 2009 by

In 2008, Coyne PR grew 38% as an agency, from $8.4 million to $11.6 million, and increased profitability to 17%—a remarkable feat during a recession. Fueling this explosive growth were a number of AOR and… Continued

2009 Platinum PR Awards: Large PR Firm—Ogilvy PR

October 26th, 2009 by

During volatile times, Ogilvy PR reinvented itself to meet client needs and relearn what makes the agency truly unique. The result: a 10% increase in Ogilvy PR’s global revenues for 2008, with profits in the… Continued

2009 Platinum PR Awards: WOW! Award—Deloitte

October 26th, 2009 by

Greening the Dot: How Green is Your Footprint? To steer its offices nationwide into the right environmental direction, Deloitte embarked on a ambitious enterprise that challenged employees to reduce the company’s footprint. Marshalled by Deloitte’s… Continued

2009 Platinum PR Awards: Word of Mouth Campaign—Rocket XL & UNIFEM

October 26th, 2009 by

Rocket XL and UNIFEM Say No to Violence Against Women The UNIFEM (The United Nations Development Fund for Women) “Say No to Violence Against Women” campaign is a global advocacy movement seeking to end violence… Continued

2009 Platinum PR Awards: Web Site Marketing

October 26th, 2009 by

Miller Meiers and H&R Block: H&R Block Social Community (co-winner) To maintain H&R Block’s role as a conduit for sharing ideas, tax advice and product information with customers and increase one-to-one interaction, Miller Meiers and… Continued

2009 Platinum PR Awards: Video Program—Academy for Educational Development

October 26th, 2009 by

Why Flu Matters: Personal Stories From Families Affected by Flu To motivate parents to vaccinate their children against the flu, the Academy for Educational Development, in collaboration with Families Fighting Flu (a nonprofit comprised of… Continued

2009 Platinum PR Awards: Social Media Campaign—CNN

October 26th, 2009 by

CNN.com-Facebook Inauguration Collaboration As the 2008 presidential election results were being broadcast to a global audience, viewers around the world were simultaneously updating their Facebook statuses—an occurrence that a group of CNN.com employees thought to… Continued