Stories by PRNEWS

Ecomagination Anniversary: The Next Wave Ecomagination—GE’s business initiative aimed at helping meet customers’ demands for more energy-efficient products—was planning its three-year anniversary event in Beijing when, on May 12, 2008, a major earthquake devastated the… Continued

PR News presented its Platinum PR Awards at a luncheon event in New York on Oct. 21, honoring the past year’s most innovative and envelope-pushing communications efforts, and what a year it was.

A new study by Edelman reveals that the economic downturn has not affected consumer spending on brands that support good causes.

Why measuring your company’s ROI should go beyond sales and profits.

An excellent way of generating media attention for your CSR activities is through a speakers program.

Inaugurating green efforts won’t work unless you have stakeholder buy-in.

Given its position in the healthcare industry, it’s probably not surprising that Kaiser Permanente offers employees “phenomenal health insurance,” but it also goes above and beyond with unexpected benefits, including a liberal telecommute policy and… Continued

As a nonprofit research organization that does government and industry work, GTRI’s external face is “creative, innovative and all business,” says one employee. “But internally, we are a very fun organization with people who don’t… Continued

Being a school district that operates in a major metropolitan area usually makes for inevitable bureaucracy-driven redundancies—but not so for the Cleveland Metropolitan School District. “Our close-knit, collaborative approach to meeting the internal and external… Continued

With more than 100 sites located throughout the state, Children’s Home Society of Florida depends upon streamlined communications between and among all employees, from social workers and case managers on up to support staff and… Continued