Stories by PRNEWS

Going Green Saves Green First developed in 2006, the Office Depot Environmental Internet Press Kit (IPK) has become the go-to destination for information on the company’s environmental products and initiatives. To take IPK from a… Continued

The Hijacking of Biscaglia: Communicating With Families During a Hostage Crisis In November 2008, CJP Communications’ crisis team was retained to manage the entire communications efforts of Industrial Shipping Enterprises Corp. after its ship, the… Continued

Toys for Tots Literacy Program To demonstrate its commitment to social responsibility and to strengthen its three-year alliance with Toys for Tots (TFT), UPS subsidary The UPS Store decided to make the holidays-only program a… Continued

MAC AIDS Fund Despite its compelling accomplishments in 2008—like fighting HIV/AIDS in 57 countries with grants to 400+ organizations—the Estee Lauder-owned MAC AIDS Fund still found itself in the shadow of like-minded programs, including Project (RED) and… Continued

Go Miniman Go: Tapping Nostalgia to Bolster Adult Affinity for the LEGO Brand Tonka trucks, Barbie, Etch-A-Sketch, Cabbage Patch Kids—these iconic toy brands were best-sellers in their own right, having become symbols for entire generations… Continued

Lion Brand Yarn: The Lion Brand Notebook (co-winner) To strengthen brand loyalty and provide a platform for both its customers and associates, longtime yarn creator Lion Brand launched a blog a year ago. For Lion… Continued

Fiscal 2008 CBRL Group Inc. To make the best of a difficult economy, the Cracker Barrel Old Country Store (CBRL) decided to use its 2008 annual report to demonstrate the brand’s strength. Released in the… Continued

Ecomagination Anniversary: The Next Wave Ecomagination—GE’s business initiative aimed at helping meet customers’ demands for more energy-efficient products—was planning its three-year anniversary event in Beijing when, on May 12, 2008, a major earthquake devastated the… Continued

PR News presented its Platinum PR Awards at a luncheon event in New York on Oct. 21, honoring the past year’s most innovative and envelope-pushing communications efforts, and what a year it was.

A new study by Edelman reveals that the economic downturn has not affected consumer spending on brands that support good causes.