Stories by PRNEWS

To ratchet up interest in New Orleans as an entertainment/cultural center following the destruction wrought by Hurricane Katrina, the Louisiana Office of Tourism retained Deveney Communication to come up with a course of action. The… Continued

Greening the Dot: How Green Is Your Footprint? To provide their employees with tools and tips for becoming more environmentally responsible, Deloitte launched its “Greening the Dot” sustainability initiative. The purpose was to engage with… Continued

“As a for-profit, Horizon will have even less inclination to care” In September 2008, the Children’s Hospital of Philadelphia was told by Horizon Blue Cross Blue Shield that it would be dropped from the insurer’s… Continued

Going Green Saves Green First developed in 2006, the Office Depot Environmental Internet Press Kit (IPK) has become the go-to destination for information on the company’s environmental products and initiatives. To take IPK from a… Continued

The Hijacking of Biscaglia: Communicating With Families During a Hostage Crisis In November 2008, CJP Communications’ crisis team was retained to manage the entire communications efforts of Industrial Shipping Enterprises Corp. after its ship, the… Continued

Toys for Tots Literacy Program To demonstrate its commitment to social responsibility and to strengthen its three-year alliance with Toys for Tots (TFT), UPS subsidary The UPS Store decided to make the holidays-only program a… Continued

MAC AIDS Fund Despite its compelling accomplishments in 2008—like fighting HIV/AIDS in 57 countries with grants to 400+ organizations—the Estee Lauder-owned MAC AIDS Fund still found itself in the shadow of like-minded programs, including Project (RED) and… Continued

Go Miniman Go: Tapping Nostalgia to Bolster Adult Affinity for the LEGO Brand Tonka trucks, Barbie, Etch-A-Sketch, Cabbage Patch Kids—these iconic toy brands were best-sellers in their own right, having become symbols for entire generations… Continued

Lion Brand Yarn: The Lion Brand Notebook (co-winner) To strengthen brand loyalty and provide a platform for both its customers and associates, longtime yarn creator Lion Brand launched a blog a year ago. For Lion… Continued

Fiscal 2008 CBRL Group Inc. To make the best of a difficult economy, the Cracker Barrel Old Country Store (CBRL) decided to use its 2008 annual report to demonstrate the brand’s strength. Released in the… Continued