Stories by PRNEWS

When looking to secure press for your client or your organization, the aim is typically the big feature, but sometimes when the news might not be as strong as you’d like, the more effective angle to pursue could be that of a trend story.

If you are not taking risks and giving employees’ opportunities that make you feel uncomfortable as a manager, you are not tapping into your employees’ potential. To put it another way, give employees maximum responsibility at the earliest opportunity.

As layoffs abate, companies are switching gear and focusing on keeping key employees on board. PR News asked executives with top employee development programs to reveal their best practices for developing talent from within.

Is your CSR program firmly in place in your organization? Are you beginning to involve important stakeholders such as clients, customers and employees in your CSR efforts? If your answer is “yes” to these questions, you might be ready to take CSR to the next level.

Back in 2005, Pioneer Services, a provider of financial services to members of the military and part of MidCountry Bank, established a paid Volunteer Time Off (VTO) benefit for its employees. VTO gives full-time employees… Continued

In 2008, H.J. Heinz launched a global sustainability initiative to reduce greenhouse gases, energy consumption and water usage by 20% by 2015. The challenge: to present Heinz’s numerous worldwide sustainability programs and their results so… Continued

GE Corporate Citizenship External research commissioned by GE showed that stakeholders frequently reached out to GE to speak on panels, join events and engage in other key thought leadership forums. In response, GE looked to… Continued

Campaign: Childhood Cancer Awareness Month Health and life insurance provider Aflac wanted to convey to the public and its stakeholders that it is a company committed to causes related to childhood cancer. To raise up… Continued

Campaign: 2009 Jiffy Lube Maintenance Partners for Life Building on the success of the Jiffy Lube Maintenance Partners for Life campaign in 2008, Jiffy Lube International launched year two of the company’s national cause marketing;… Continued

2009 National Backpack Program Media Relations Campaign To increase awareness of its National Backpack Program, in existence since 2001, the Office Depot Foundation, the primary charitable arm of Office Depot, set out in 2009 to… Continued