Stories by PRNEWS

It wasn’t just the fact that Republican Scott Brown once posed for Cosmo that vaulted him to the office of U.S. senator from Massachusetts. Mobile communications also played a big part in the win, but what has gained the most attention from political strategists is a new application for smartphones that was used during the race.

A recent study by PR agency Ruder Finn finds that Americans now spend an average of 2.7 hours per day on the mobile Internet. Now is the time to begin formulating a mobile PR strategy and to start on the path toward integration.

Tim Marklein, who was a presenter at PR News’ Measurement Conference on March 23 in Washington, D.C., talks about the importance of aligning PR measurement with business goals.

How American Water implemented a unique measurement program to overhaul its brand.

ANSWERS TO THE PR NEWS POP QUIZ 1. No. A business that wishes to promote itself on Facebook must create a Facebook “Page,” which has different requirements than a Facebook Profile. 2. Yes. However, Twitter… Continued

A recent survey of small business leaders reveals the most popular platforms they use for business making decisions are webinars, podcasts and social networking sites, such as LinkedIn and Facebook.

For organizations wishing to launch an initiative similar to CASASTART-UP, invest up front in understanding your audience and the best way to meet their needs.

One of the challenges of the CASASTART-UP initiative was making sure all the disparate individuals working on the project were aligned when it came to goals and messaging.

So you think you have a grasp of the legal implications of social media use? Take the PR News Pop Quiz and find out if you’re taking unnecessary risks.

â–¶ Social Media Big in Small Businesses: In a survey of 1,700 small-business leaders on their usage of digital/social media by Business.com, the most popular platforms they turn to for business decision making are webinars… Continued