Stories by PRNEWS

Back in 2005, Pioneer Services, a provider of financial services to members of the military and part of MidCountry Bank, established a paid Volunteer Time Off (VTO) benefit for its employees. VTO gives full-time employees… Continued

In 2008, H.J. Heinz launched a global sustainability initiative to reduce greenhouse gases, energy consumption and water usage by 20% by 2015. The challenge: to present Heinz’s numerous worldwide sustainability programs and their results so… Continued

GE Corporate Citizenship External research commissioned by GE showed that stakeholders frequently reached out to GE to speak on panels, join events and engage in other key thought leadership forums. In response, GE looked to… Continued

Campaign: Childhood Cancer Awareness Month Health and life insurance provider Aflac wanted to convey to the public and its stakeholders that it is a company committed to causes related to childhood cancer. To raise up… Continued

Campaign: 2009 Jiffy Lube Maintenance Partners for Life Building on the success of the Jiffy Lube Maintenance Partners for Life campaign in 2008, Jiffy Lube International launched year two of the company’s national cause marketing;… Continued

2009 National Backpack Program Media Relations Campaign To increase awareness of its National Backpack Program, in existence since 2001, the Office Depot Foundation, the primary charitable arm of Office Depot, set out in 2009 to… Continued

Campaign: Stop Sex Trafficking of Children & Young People Every year, an estimated 1.2 million child victims are trafficked for sexual exploitation globally. This grim statistic registered such a potent impression on The Body Shop… Continued

Campaign: One Million Acts of Green One Million Acts of Green, created to humanize the technology-centered Cisco brand and to improve Cisco’s reach among small- to medium-size businesses and consumers, centered around green choices made… Continued

Frank Mantero is responsible for communicating GE’s citizenship initiatives, practices and programs, internally and externally, and because of the importance GE places on corporate citizenship, he is always sure to integrate it into GE’s messaging,… Continued

Thanks in good measure to Tracy Pleschourt, Carmichael Lynch Spong has become an environmental leader among agencies nationwide. Two years ago, Pleschourt added corporate social responsibility to the many hats she wears. Since then, she… Continued