Stories by PRNEWS

So much for the previously heralded hoopla about business bigwigs not keeping apace with social media trends. In a recent survey by the Society of New Communications Research, more than half of those polled said they tap socal nets to keep track of their peers and colleagues.

Feeling like kindred spirit to their PR counterparts, marketers are not exactly waxing confident these days about their digital metrics. A recent survey by Coremetrics and Bloomberg BusinessWeek Research shows how apprehensive marketers are when it comes to the effiectiveness of their online measurement programs.

Although the Iams Home 4 the Holidays (IH4TH) global pet adoption initiative had helped more than 3 million families adopt pets, it was the biggest pet adoption program no one knew about.

Courtesy of John Gogarty, senior vice president of Coyne PR, here are some questions that every PR team needs to address and answer if they’re having problems securing national media coverage.

To increase awareness about pets in shelters, the Helen Woodward Animal Center (HWAC) teamed up with Procter & Gamble Pet Care’s flagship Iams brand over 10 years ago to launch Iams Home 4 the Holidays (IH4TH), a global pet adoption initiative.

â–¶ Big Losses for Customer Service: As PR becomes tied to customer service even more with social media, a study of consumers evaluating the cost of poor customer service by Genesys, Greenfield Online and Datamonitor/Ovum… Continued

Remember, social media isn’t a conversation; it’s where the conversation takes place. Just having a Facebook page or Twitter account or YouTube channel or blog doesn’t mean you or your clients are engaged in the social Web.

When distinguishing a problem from a crisis, how will your customers, employees and investors react to the news?

Every organization hits speed bumps that cause concern among customers, employees or stockholders. But not every hiccup will have a lasting impact on share price, reputation or on the organization’s ability to do business.

Lately there has been much talk of the need for PR executives to focus on business “outcomes” rather than on business “outputs.” The ability to demonstrate how PR drives ROI or sales is indeed measurement’s holy grail.