Stories by PRNEWS

Even with the economy, CSR initiatives have not been on the wane: They are still adding value for companies of all sectors. Recently, PR News honored the CSR programs and the people who lead them at its CSR Awards luncheon held in Washington, D.C. on February 24. Learn about the winner of the community affairs category and the honorable mentions.

Campaign: The Big Green Help On Earth Day 2008, Nickelodeon launched The Big Green Help, an environmental initiative that provides information and tools to help explain climate change to kids and connect them to “Earth-friendly”… Continued

Our Journey: McCain Foods’ First CSR Report Although corporate social responsibility has been central to McCain Foods’ business philosophy since its founding more than 50 years ago, the company, until recently, always kept a low-profile… Continued

Kevin Moss’ keynote speech at the PR News CSR Awards challenges CSR executives to be involved in all business functions and use social networking to communicate transparency and authenticity. Such communication could help root out inconsistencies in applying values.

At a Feb. 24 luncheon event at the National Press Club in Washington, D.C., PR News honored the best in corporate social responsibility communications.

Corporate communications professionals usually play a key role in the rollout of corporate change initiatives including mergers and acquisitions, restructurings, new visions and strategic imperatives. It is not surprising, therefore, that they are key players in the rollout of sustainability programs.

LinkedIn the top professional network site among business leaders, says poll; most use networks to keep track of peers, but some use them for important information

More reporters are relying on social media to find sources for stories, but on the whole they find those sources to be less reliable than those found through other means, according to a Cision/George Washington University study.

Marketers aren’t very confident in metrics tracking online performance and say their biggest challenge is getting the big online picture of customer behavior, according to a survey

With PR now linked closely with customer service (through social media sites), a new study shows that consumers are experiencing poor customer service, and companies are paying dearly for it.