Stories by PRNEWS

ANSWERS TO THE PR NEWS POP QUIZ

March 8th, 2010 by

ANSWERS TO THE PR NEWS POP QUIZ 1. No. A business that wishes to promote itself on Facebook must create a Facebook “Page,” which has different requirements than a Facebook Profile. 2. Yes. However, Twitter… Continued

Social Media Big in Small Businesses

March 8th, 2010 by

A recent survey of small business leaders reveals the most popular platforms they use for business making decisions are webinars, podcasts and social networking sites, such as LinkedIn and Facebook.

Launching a Training Model? Research, Test, Test Again

March 8th, 2010 by

For organizations wishing to launch an initiative similar to CASASTART-UP, invest up front in understanding your audience and the best way to meet their needs.

The Art of Aligning Stakeholders to Key Goals and Messaging

March 8th, 2010 by

One of the challenges of the CASASTART-UP initiative was making sure all the disparate individuals working on the project were aligned when it came to goals and messaging.

PR News Pop Quiz: Are You a Legal Eagle?

March 8th, 2010 by

So you think you have a grasp of the legal implications of social media use? Take the PR News Pop Quiz and find out if you’re taking unnecessary risks.

Social Media in Small Business; Readers’ News Story Preferences; Best Brand Equity; 500 Finds Twitter

March 8th, 2010 by

â–¶ Social Media Big in Small Businesses: In a survey of 1,700 small-business leaders on their usage of digital/social media by Business.com, the most popular platforms they turn to for business decision making are webinars… Continued

How To Create, Package and Pitch Trend Stories

March 8th, 2010 by

When looking to secure press for your client or your organization, the aim is typically the big feature, but sometimes when the news might not be as strong as you’d like, the more effective angle to pursue could be that of a trend story.

Risk and Commitment Drive Employee Development

March 8th, 2010 by

If you are not taking risks and giving employees’ opportunities that make you feel uncomfortable as a manager, you are not tapping into your employees’ potential. To put it another way, give employees maximum responsibility at the earliest opportunity.

The Art and Science of Building PR Talent: Best Practices From the Best Programs

March 8th, 2010 by

As layoffs abate, companies are switching gear and focusing on keeping key employees on board. PR News asked executives with top employee development programs to reveal their best practices for developing talent from within.

Doing Good as a Business Driver: Making the Leap to CSR 2.0

March 8th, 2010 by

Is your CSR program firmly in place in your organization? Are you beginning to involve important stakeholders such as clients, customers and employees in your CSR efforts? If your answer is “yes” to these questions, you might be ready to take CSR to the next level.