Stories by PRNEWS

PR News looks at the Twitter following of companies included in Fortune‘s 2010 best workplaces list.

About a third of global CCOs polled in a new study say their brands have experienced a reputation crisis caused by social media, and most aren’t prepared to handle such incidents.

Relevant Content Big B2B Challenge: A study by HiveFire reveals that over a quarter (26%) of B2B marketers cite delivering new content on a regular basis to be their biggest challenge. Those who are able… Continued

Short and active snippets of information are key to crisp communications, and to a much longer career as a PR professional. Here are some examples of "keepers" and their dull counterparts.

In case of a crisis, calming fears and disseminating factual information internally is critical. Your organization’s Intranet can be the one-stop shop for gaining employee trust.

Unfortunately for many PR professionals, practicing PR on a personal level has become a necessity; for others, pushing their own brands is a way to become a PR influencer.

Winner: AICPA – Start Here, Go Places Web site If you’re looking to get students excited about accounting, why not take a page from the video gaming world? The American Institute of Certified Public Accountants (AICPA)… Continued

Winner: Institute of Food Technologists (IFT) – 2010 A Day in the Life of a NASA Food Scientist To educate students, teachers, the media and the general public about the food science and the technology profession,… Continued

Winner: The New York Public Library – Twitter Success Through a Coordinated Staffing Model The New York Public Library increased its online presence and website visits through its @nypl Twitter handle. NYPL ran Twitter campaigns, such… Continued

Winner: Tilson Communications – Do Something 101 To make an impact during the back-to-school season, Staples sought to demonstrate its commitment to education by helping many of the 13 million youths who return to school with… Continued