Stories by PRNEWS

Do you or don’t you? The ability to decide whether to call out a journalist for a misquote or factual reporting error could be critical in diffusing a crisis.

Getting external stakeholders involved in media outreach for a viral campaign requires a strong program and media tools your audience can use.

Partnering on an initiative has its advantages, but maintaining cohesive messaging and communications can be a challenge when multiple organizations team up.

Scandinavian countries move up the charts in FutureBrand’s country brand rankings, while Canada claims No. 1.

Advertising specialties, or swag, is more cost effective than other ad mediums, and its cost per impression has remained steady for the last three years, says a study.

Fewer than 40% of 241 online communities studied have any rewards or recognition programs—key drivers in keeping viewers engaged.

The inability of an organization to generate big ideas internally can stifle innovation and negatively affect reputation and the bottom line.

More CEOs judge PR efforts by the amount of favorable media coverage and employee satisfaction levels, according to a new Weber Shandwick study.

Judgment calls may be necessary during a crisis, but having a predetermined emergency response plan can prevent big crisis headaches and save valuable time.

â–¶ Cohesive Communities: A new study of 241 online communities from 78 major corporations found that 33% of the brands are using a cohesive approach to social engagement, compared to just 20% in 2009. The… Continued