Stories by PRNEWS

Fewer than 40% of 241 online communities studied have any rewards or recognition programs—key drivers in keeping viewers engaged.

The inability of an organization to generate big ideas internally can stifle innovation and negatively affect reputation and the bottom line.

More CEOs judge PR efforts by the amount of favorable media coverage and employee satisfaction levels, according to a new Weber Shandwick study.

Judgment calls may be necessary during a crisis, but having a predetermined emergency response plan can prevent big crisis headaches and save valuable time.

â–¶ Cohesive Communities: A new study of 241 online communities from 78 major corporations found that 33% of the brands are using a cohesive approach to social engagement, compared to just 20% in 2009. The… Continued

A study finds that new media users follow fewer than five brands online, which makes it critical that brand communicators effectively get their messages across.

While it’s important to make sure that quotes are correct and facts are straight in a story, there are times to call attention to mistakes and times to back off.

By developing true partnerships with local media, communicators can get much more than a paid 30-second spot—particularly if their message resonates with the audience.

More than half of respondents to a new study cited social media experience among the most important qualifications for tomorrow’s communicators.

Those B2B marketers who are able to develop and employ a content marketing strategy see notable improvements in a company’s placement in search results.