Phrases Not to Utter During a Brainstorming Session

Sometimes even the most benign of comments can kill a good idea from an employee. But you'd be surprised at the negative comments that come from managers on ideas. In their years of ideation research, the team at CRT/tanaka has recorded a bevy of “killer phrases” uttered in brainstorming sessions by employee peers and supervisors—knee-jerk responses that squelch new ideas. “One of the challenges is to create a mind-set that everything is possible,” says CRT’s Brian Ellis. “Don’t allow limitations to get into play.” Unfortunately, it’s a common occurrence. Here are a few of the more common killer phrases, by category:

Overgeneralization:

  • “It’ll never work.”
  • “It’ll never win approval.”
  • “People don’t want change.”

Put-Downs

  • “That’s irrelevant.”
  • “I’m the one who gets paid to think.”
  • “You’ve got to be kidding, right?” (laughter)

Selective Editing

  • “It’s not in the budget.”
  • “We haven’t got the manpower.”
  • “Obviously you misread my request.”
  • “It’s not in your job description.”
  •  "Great idea, but not for us.”

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