Stories by PRNEWS

With public trust in corporations such a hot issue these days, the investor relations function must be in sync with both public messaging about corporate social responsibility as well as internal messaging to employees.

â–¶ Digital Doctoring Popular: A study by TNS and Ogilvy PR finds that “Dr. Google” is becoming a first-line defense for the health of today’s American families. One in three women (36%) agree that, at… Continued

Preparing for an executive’s speech can be just as nerve-racking for the communicator as it can be for the speaker.

Think of a crisis as a trip—with proper information, planning and execution, the damage to one’s reputation is minimized. A well-executed plan will keep you on track and minimize the possibility of dangers along the way.

Put-downs of employee ideas by managers not only inhibits staff creativity, it could also lead to missing the next Big Thing.

Do you or don’t you? The ability to decide whether to call out a journalist for a misquote or factual reporting error could be critical in diffusing a crisis.

Getting external stakeholders involved in media outreach for a viral campaign requires a strong program and media tools your audience can use.

Partnering on an initiative has its advantages, but maintaining cohesive messaging and communications can be a challenge when multiple organizations team up.

Scandinavian countries move up the charts in FutureBrand’s country brand rankings, while Canada claims No. 1.

Advertising specialties, or swag, is more cost effective than other ad mediums, and its cost per impression has remained steady for the last three years, says a study.