Stories by PRNEWS

A study finds that new media users follow fewer than five brands online, which makes it critical that brand communicators effectively get their messages across.

While it’s important to make sure that quotes are correct and facts are straight in a story, there are times to call attention to mistakes and times to back off.

By developing true partnerships with local media, communicators can get much more than a paid 30-second spot—particularly if their message resonates with the audience.

More than half of respondents to a new study cited social media experience among the most important qualifications for tomorrow’s communicators.

Those B2B marketers who are able to develop and employ a content marketing strategy see notable improvements in a company’s placement in search results.

PR News looks at the Twitter following of companies included in Fortune‘s 2010 best workplaces list.

About a third of global CCOs polled in a new study say their brands have experienced a reputation crisis caused by social media, and most aren’t prepared to handle such incidents.

Relevant Content Big B2B Challenge: A study by HiveFire reveals that over a quarter (26%) of B2B marketers cite delivering new content on a regular basis to be their biggest challenge. Those who are able… Continued

Short and active snippets of information are key to crisp communications, and to a much longer career as a PR professional. Here are some examples of "keepers" and their dull counterparts.

In case of a crisis, calming fears and disseminating factual information internally is critical. Your organization’s Intranet can be the one-stop shop for gaining employee trust.