Stories by PRNEWS

Aligning employees to business objectives—an exercise often tried but rarely achieved—is one of the Holy Grails for PR pros. According to experts, however, some quality conversations with employees can help with the alignment process.

Take this quick survey and share with us the most important questions you have about using Twitter for your PR efforts.

While golfers sometimes pray for their shots not to go into a water hazard, there was no room for God during NBC’s telecast of the U.S. Open golf tournament.

American consumers are still hesitant to trust companies, CEOs and senior executives, citing corruption and overpay as major reasons for mistrust.

While online event attendees enjoy the reduced travel and time commitments of Web-only events, in-person event attendees enjoy personal interactions and expanding their networks.

When the National Eating Disorder Association voiced complaints about a Yoplait TV commercial, General Mills listened and "did the right thing," scoring a PR win.

The Redner Group found out the hard way that what doesn’t fly in a boardroom doesn’t fly on Twitter either.

Say goodbye to VPs and account executives at GolinHarris, and say hello to strategists and connectors.

JCPenney has virtually rebranded itself by hiring Apple’s head of retail to be its new CEO.

Keep your site from growing stale by adhering to a checklist that spans your site’s offerings, from branding to social networks and copy editing.