Stories by PRNEWS

For organizations rich with customer-valued data, creating calculator tools can dramatically improve the user’s experience.

The owner of the Los Angeles Dodgers should be putting the community of fans first instead of trying to win their allegiance in his battle against his enemies.

Senior leadership of America’s largest corporations are the biggest reputation drivers for corporate America, and CSR has moved back into favorable media territory.

Despite seemingly being well-connected digitally 24/7, teens are not completely abandoning TV, newspapers and the radio for new media.

Combining newsworthy earned PR placements and paid media messages has a major impact on consumer buying trends.

â–¶ Earned and Paid Media Great Together: A study from Synaptic/Kantar finds that consumer-buying trends are significantly impacted when newsworthy earned and paid messages are combined. The combination of earned PR placements with narrative marketing… Continued

Incivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning.

Cloud computing is entering the mainstream as a way to further empower employees with tools to do their jobs from anywhere.

Delta Air Lines’ mixed responses to the criticism of its SkyTeam deal with Saudi Arabian Airlines suggests that the company didn’t see this one coming.

Foursquare’s partnership with American Express is a "shot in the arm" for the start-up—and for location-based marketing on the whole.