Stories by PRNEWS

Among agency 4GreenPs’ tips to inspire giving: In your messaging, convey the passion of the nonprofit organization you represent.

Twitter has provided a new way for companies to gauge customer sentiment, but customers that tweet about their experiences typically air critical or negative views.

Social, mobile and local forms of communication are gaining popularity by the day, but e-mail list databases still play a crucial role in reaching customers.

â–¶ Live or in Cyberspace? What are the relative draws of attending a live business event versus an online webinar? A Virtual Edge Institute and ROI of Engagement study aimed to find out. Overall, 43%… Continued

Poor employee morale is the No. 1 factor that decreases employee engagement, says an IABC study. Internal comms experts weigh in on how bad morale is identified and offer some cures.

Aligning employees to business objectives—an exercise often tried but rarely achieved—is one of the Holy Grails for PR pros. According to experts, however, some quality conversations with employees can help with the alignment process.

Take this quick survey and share with us the most important questions you have about using Twitter for your PR efforts.

While golfers sometimes pray for their shots not to go into a water hazard, there was no room for God during NBC’s telecast of the U.S. Open golf tournament.

American consumers are still hesitant to trust companies, CEOs and senior executives, citing corruption and overpay as major reasons for mistrust.

While online event attendees enjoy the reduced travel and time commitments of Web-only events, in-person event attendees enjoy personal interactions and expanding their networks.