Stories by PRNEWS

Establishing cause-based partnerships and maintaining long-term resolve are keys for effective CSR campaigns.

Americans’ online video usage and time spent watching videos are both up compared to last year, showing that viewers are watching more videos and for longer periods.

Forbes’ top 200 charities rely on social media to deliver their messages significantly more than Fortune 500 and Inc. 500 companies. Charities that maintain blogs are also likely to have presences across other social media platforms and use video to deliver their messages.

Consumers are increasingly using the social Web to voice their complaints, and responsive retailers have a chance to make amends.

The majority of American consumers are dissatisfied with retail loyalty programs, citing that retailers often fail to reward them with appropriately targeted promotions, if any at all.

â–¶ Loyalty Programs Miss Mark: A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include:… Continued

While 84 of the top 100 brands have a corporate Facebook page, interaction with fans lags, with a full third of the brands not actively responding to fans’ posts and comments.

Coming up with the right media mix gets complicated when you add in digital/social media. However, some process and a bit of gut feel go a long way in making the perfect media concoction.

Sally Falkow talks about content farms, search and social media, and the importance of consistently creating original material in gaining a strong footing at the top of a search engine’s results page.

Jay Baer of social media consultancy Convince and Convert offers a step-by-step process in how to share internal content with external stakeholders.