Stories by PRNEWS

When the National Eating Disorder Association voiced complaints about a Yoplait TV commercial, General Mills listened and "did the right thing," scoring a PR win.

The Redner Group found out the hard way that what doesn’t fly in a boardroom doesn’t fly on Twitter either.

Say goodbye to VPs and account executives at GolinHarris, and say hello to strategists and connectors.

JCPenney has virtually rebranded itself by hiring Apple’s head of retail to be its new CEO.

Keep your site from growing stale by adhering to a checklist that spans your site’s offerings, from branding to social networks and copy editing.

Comedian Tracy Morgan is this week’s headline grabber (so far), as he attempts to publicly apologize for anti-gay comments made during a stand-up routine.

Despite garnering over 34,000 mentions of his name on Twitter during Apple’s Developers Conference, not even Steve Jobs could stop Apple’s share price from falling throughout the day.

Peppercom CEO Steve Cody discusses the seven qualities that he looks for in a PR pro, from a passion for news to a strong business acumen.

Just because your pro bono efforts are free, doesn’t mean they shouldn’t be effective. Janel Patti of The Marcus Group provides 12 steps to maximize your not-for-profit endeavors.

Communications from a service provider is one of the leading influencers of trust, and every interaction—in person, online or with a call center—is an opportunity to build or break trust.