Stories by PRNEWS

In the face of major financial aid cuts, DePaul University launched a PR campaign that captured stakeholders’ attention and mobilized the community to fight for financially strapped students’ rights to a high-quality education.

â–¶ Sheen’s Shooting Star Fizzles: After riding a PR wave flimsily built on his bad boy behavior, Sheen lost his battle with CBS—and now with the general public, says a Q&A Research survey. Polling 350… Continued

For most PR pros, being prepared for crises is a major staple of the discipline. IR professionals, however, often don’t have an effective crisis management plan in place.

While many still equate ROI with the "value" or PR, measurement experts are working to give PR pros a template in which to more accurately prove ROI—financial or otherwise.

Mark Zuckerburg, Charlie Sheen or Donald Trump? Which public figure would provide the biggest kick-start to your brands Facebook page?

Fortune 1000 executives and the general public alike are unconvinced that corporate America is "going green," as insufficient returns and a lack dedicated C-suite positions hamper efforts.

American adults are relying on mobile phones and tablets more than ever to keep up with community happenings, creating real time opportunities for news providers.

Data from PeopleBrowsr (exclusive to PR News) shows that although there was a jump in negative social media comments about Southwest Airlines in the wake of its plane’s fuselage crack, most comments by far were neutral.

â–¶ Execs Wary of Sustainability Efforts: Results of the second annual 2011 Gibbs & Soell Sense & Sustainability Study found that Fortune 1000 executives are confident about their own green efforts but join the general… Continued

Crystal clear goals, authenticity and a consistent strategy are some of the rules PR pros must follow when communicating good corporate citizenship practices.