Stories by PRNEWS

A Harvard study says that some food is just plain bad for you and not all calories are equal, giving some large corporations very little wriggle room.

A new app has hit the social media scene—one that lets you keep track of your wants and desires. Sounds like it might turn into a powerful tool for communicators.

PepsiCo’s Global Head of Digital will discuss how leading an organization’s "digital fitness" is a matter of survival for PR practitioners at PR News’ West Coast Facebook Conference on Aug. 9.

A vision statement should help clearly define strategy and serve as a cornerstone during turbulent business times. PR pros need to test their organization’s vision statement to make sure the messaging is on point.

Executive coach Carol Kinsey Goman deciphers some common nonverbal cues.

Among agency 4GreenPs’ tips to inspire giving: In your messaging, convey the passion of the nonprofit organization you represent.

Twitter has provided a new way for companies to gauge customer sentiment, but customers that tweet about their experiences typically air critical or negative views.

Social, mobile and local forms of communication are gaining popularity by the day, but e-mail list databases still play a crucial role in reaching customers.

â–¶ Live or in Cyberspace? What are the relative draws of attending a live business event versus an online webinar? A Virtual Edge Institute and ROI of Engagement study aimed to find out. Overall, 43%… Continued

Poor employee morale is the No. 1 factor that decreases employee engagement, says an IABC study. Internal comms experts weigh in on how bad morale is identified and offer some cures.