Stories by PRNEWS

While TV viewing habits have been greatly influenced by simultaneous online and mobile engagement, the majority of Americans’ purchasing decisions are still influenced by TV ads.

Americans’ perception of brands are shaped by spelling variants within company names. The tailoring of words can change whether a company is viewed as innovative or capable.

In this video clip, PR News SVP and group publisher Diane Schwartz discusses with Ragan Communications’ Mark Ragan the importance of excellent
writing and communication skills in social media and the competition between marketing and PR for control of social media within organizations.

A recent study of how brand names "click" with consumers finds that words with double letters really resonate. Way to go, Larry and Sergey.

Resourcefulness, innovation and creativity mark this year’s crop of PR News Nonprofit PR Awards nominees. Winners will be announced at the awards luncheon on May 18 in Washington, D.C.

Taking a cue from consumer brands, more B2B organizations are entering into sports sponsorships. Here’s the strategies behind this alignment from the communications leaders of three companies.

Thanks to a crowded marketplace, corporate messages can’t be just about performance and features. The trend toward leveraging emotions and, yes, customer irrationality, is growing.

PR News Facebook Conference presenter Paull Young of charity: water discusses aligning one’s Facebook content strategy with brand tone and overall communications goals, and the positive business outcomes he’s already seen from his organization’s Facebook activity.

Jon Wegman of Moxie Interactive shares eight strategies for creating web-optimized content.

Establishing cause-based partnerships and maintaining long-term resolve are keys for effective CSR campaigns.