Stories by PRNEWS

APCO Worldwide VP Eliot Hoff provides six crucial communication strategies during a recall.

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan.

PR News Digital PR Summit panelist Margot Sinclair Savell discusses providing metrics to the C-suite, gauging influence and tying measurable objectives to a company’s business plan.

Social media platform provider GaggleAmp tracked 1.9 million tweets and discovered that, among six types of tweets, a person-mentioned element is by far the greatest driver of retweets.

Social media platform provider GaggleAmp tracked 1.9 million tweets and discovered that, among six types of tweets, a person-mentioned element is by far the greatest driver of retweets.

To a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome.

To a CEO, there’s nothing like having the stock price move upward, and PR can play a big role in that outcome.

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations.

"No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations.

â–¶ Consumers want Authenticity: Although the majority of Americans (96%) say they can identify two to three causes that are important to them personally, the 2011 MSLGroup Social Purpose Index finds that only 37% of… Continued