Stories by PRNEWS

â–¶ Consumers want Authenticity: Although the majority of Americans (96%) say they can identify two to three causes that are important to them personally, the 2011 MSLGroup Social Purpose Index finds that only 37% of… Continued

Don’t play defense to protect your organization’s online reputation—being proactive helps accentuate the positive.

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement.

Consumers are skeptical of companies supporting causes that don’t align with their business or their brands, proving the importance of authenticity.

When a woman flying to see her ailing father was allegedly removed from a flight for crying, Southwest Airlines remained uncharacteristically quiet.

The American Red Cross shifts attention to the drought in the Horn of Africa with a well-timed pledge of $1 million.

David Meerman Scott discusses real-time communications strategies and capitalizing on opportunities to increase engagement and spread content.

McDonald’s is adding apple slices to its kid-friendly Happy Meals, and everybody wins—except maybe the disappointed kids.

Open and innovative communications tactics are leading Domino’s back to pizza respectability after its 2009 viral video crisis.

PR News Digital PR Summit speaker Corinne Kovalsky shares tips on how to use Twitter to amplify story content and reach a target audience.