Stories by PRNEWS

The American Red Cross shifts attention to the drought in the Horn of Africa with a well-timed pledge of $1 million.

David Meerman Scott discusses real-time communications strategies and capitalizing on opportunities to increase engagement and spread content.

McDonald’s is adding apple slices to its kid-friendly Happy Meals, and everybody wins—except maybe the disappointed kids.

Open and innovative communications tactics are leading Domino’s back to pizza respectability after its 2009 viral video crisis.

PR News Digital PR Summit speaker Corinne Kovalsky shares tips on how to use Twitter to amplify story content and reach a target audience.

After a five-month battle between the NFL owners and the players, is there any clear PR winner after the settlement?

PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs.

The very best in communications programs will be honored at the Platinum PR Awards Luncheon on Sept. 14, 2011, at New York’s Grand Hyatt.

An alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks.

PR News’ Facebook Conference keynoter Bonin Bough of PepsiCo argues that communicators, armed with storytelling and persuasion skills, are in prime position to capture the massive opportunities in social media.