Stories by PRNEWS

After a five-month battle between the NFL owners and the players, is there any clear PR winner after the settlement?

PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs.

The very best in communications programs will be honored at the Platinum PR Awards Luncheon on Sept. 14, 2011, at New York’s Grand Hyatt.

An alternative to more robust blogging platforms like WordPress and Blogger, Tumblr scores in its simplicity and tight integration with other social networks.

PR News’ Facebook Conference keynoter Bonin Bough of PepsiCo argues that communicators, armed with storytelling and persuasion skills, are in prime position to capture the massive opportunities in social media.

Howard Brown Health Center survived a financial and reputational crisis in 2010 and has since followed three tenets to maintain transparency in its communications.

David Kalson, CEO of Ricochet PR, provides seven steps for working through a crisis situation.

When the California Milk Processor Board came under fire for its recent ad campaign, it harnessed negative comments to drive discussion and awareness of milk’s benefits.

Jack O’Dwyer denies the PRSA’s allegation that he listened in on the Society’s phone conferences surreptitiously.

By posting on its own site AP’s story about a lawsuit filed by former players, the National Football League has avoided the stigma of willful obliviousness.