Soothing Environment Drives Consumers: Remember this at product launch time—a study by researchers at Columbia Business School finds that consumers value products on average 10% more when in a relaxing environment. Other findings include:
- Relaxed participants bid 15% higher than the market price for a digital camera, whereas the less-relaxed ones bid closer to the market price.
- Relaxed customers also found “exciting” products or services, like bungee jumping, as better invest- ments. PRN
Source: Columbia Business School