Stories by PRNEWS

The reach of hyperlocal news is expanding—here are some tips on how to best pitch and place stories with local reporters and editors.

While the ROI of social media efforts remains murky for many organizations, the food and beverage industry in particular is having trouble measuring its returns.

For communicators, keyword research—a fundamental element to search engine optimization—is largely untapped due to a lack of resources and uncertainty surrounding its ROI.

Brands may be tempted to engage with their online audiences about the anniversary of 9/11—and such attempts at connections could easily backfire.

Social media experts shared practical lessons on how to build an engaged community of influencers and advocates at PR News’ August 9 Facebook Conference.

Facebook’s newest tweak to its News Feed, which groups posts together by topic, makes keyword usage more important than ever.

“Culture eats strategy for breakfast.” – Peter Drucker When Peter Drucker speaks, business leaders listen. And it’s clear that Drucker thinks highly of organizational culture as a driving force. But not all organizations can have… Continued

Wall Street’s reaction to the downgrading of the U.S.’ credit rating is putting a heap of pressure on internal communicators.

Great research provides more than just a great starting point for a campaign.

Great research provides more than just a great starting point for a campaign.