Stories by PRNEWS

Bank of the West corporate communications VP Heather Harper suggests critical questions to ask to determine whether or not your PR team is seamlessly integrating digital and traditional tactics.

After being labeled insensitive for shutting down a holiday gift drive for needy children, PayPal reacted swiftly and recast itself as a contrite do-gooder.

Priya Ramesh of CRT/tanaka and Johna Burke of BurrellesLuce weigh in on which media relations trends you should track in 2012.

Priya Ramesh of CRT/tanaka and Johna Burke of BurrellesLuce weigh in on which media relations trends you should track in 2012.

A glitch on Facebook revealed users’ photos that were meant to be hidden from view.

MWW Group EVP Jared Hendler provides five tips for connecting with hyper-engaged and like-minded fan sites, Facebook pages and Twitter feeds.

While much has been said about social media’s ability to change how a brand can interact with consumers, customers still find traditional customer service tenets to be more attractive.

Helped along by a rabid following that listens to every word about impending products, Apple’s communicators let the rumors fly.

The fast food brand goes after a Vermont artist whose slogan too closely resembles its own, and gets branded a "corporate bully."

While PR pros may find customer experience metrics helpful in forming outreach strategies, companies are falling flat on customer measurement. According to research findings in a report published in Nov. 2011 by Temkin Group—based on… Continued