Stories by PRNEWS

Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, SquareTrade’s Priya Shah discusses the value of adding video to your PR strategy.

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, SquareTrade’s Priya Shah discusses the value of adding video to your PR strategy.

Twitter is putting a new emphasis on helping brands create more engaging experiences for their followers.

Porter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data.

Twitter’s trend algorithms are geared toward hot topics with major spikes in popularity, rather than those with sustained chatter over time, Twitter’s Matt Graves told NPR.

In an increasingly saturated market, cable and telecommunications companies are now putting greater emphasis on customer retention programs—but most providers only initiate a program once the customer has started the process of leaving.

Bank of the West corporate communications VP Heather Harper suggests critical questions to ask to determine whether or not your PR team is seamlessly integrating digital and traditional tactics.

After being labeled insensitive for shutting down a holiday gift drive for needy children, PayPal reacted swiftly and recast itself as a contrite do-gooder.

Priya Ramesh of CRT/tanaka and Johna Burke of BurrellesLuce weigh in on which media relations trends you should track in 2012.