1. Nearly two-thirds (62%) of communicators say the lack of resources in staffing, budgeting or time is their main barrier to success. (p. 1)
2. A “crash blossom” refers to a pared-down headline that allows for alternative meanings. (p. 2)
3. In two months’ time, FedEx has increased its Facebook “likes” by 286%. (p. 3)
4. More than half (53%) of members of Congress and Parliament use Twitter. (p. 3)
5. After a recall of 1.7 million dishwashers, the Consumer Product Safety Commission mandated Maytag to launch a Facebook page that addressed the recall. (p. 4)
6. One CSR trend for 2012: Consumers’ increased expectations for transparency around products. (p. 6)
7. An advantage of using a spokescreature for branding: their demands are few. (p. 8)