Stories by PRNEWS

1. PR pros have seen clicks on social media ads cost as little as 25 cents.  2. eMarketer estimates Facebook’s ad revenue to be about $4.27 billion in 2011.  3. According to the PR News… Continued

To achieve maximum buzz around the launch of its first "eforea: spa at Hilton," the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn’t hurt, either.

Sandra Fathi, president of Affect, offers tips on what not to do when using Twitter to communicate with media professionals.

Kmart has enjoyed great—and free—press this holiday season from widespread acts by Good Samaritans helping to pay off other shoppers’ layaway debts, AP reports.

The highly anticipated new feature offers compatibility with third-party applications, opening the door for more direct, and indirect, audience engagement.

Pitney Bowes’ VP of corporate communications discusses how he uses Twitter to build community and engage key stakeholders.

Pitney Bowes’ VP of corporate communications discusses how he uses Twitter to build community and engage key stakeholders.

Because of an internal communications snafu, some of the popular restaurant chain’s franchises have been breaking child labor laws.

Avon announced that it’s on the hunt for a new CEO, and its PR staff will now be tasked with publicly managing what might be a long CEO transition process.

Social media and blogs accounted for a quarter of B2B marketing spending in 2011, and that number is expected to increase substantially in 2012.