After pulling its ads from the TLC show All-American Muslim, Lowe’s gains the praise of a conservative group while getting more than an earful from others.
Stories by PRNEWS
Taking a Swipe at Sweepstakes: Five Legal Issues You Must Know
December 13th, 2011 by PRNEWSDavis & Gilbert LLP partner Allison Fitzpatrick offers compliance tips for companies launching sweepstakes on social networks.
PR News Salary Survey: PR Compensation & Benefits Report
December 12th, 2011 by PRNEWSFree to PR News Subscribers We hope the information within the report helps illuminate some key questions you may have about jobs, salaries and employment data within the world of public relations. The state of… Continued
Amazon Gets the Occupy Treatment
December 12th, 2011 by PRNEWSThe online retailer’s Price Check discount promotion backfires as it gets cast as a cold-hearted killer of small businesses right in the middle of the holiday season.
Despite Weiner, Twitter Usage Rises Among Politicians
December 12th, 2011 by PRNEWSIn both the U.S. Congress and the U.K.’s Parliament, politicians have increasingly taken to Twitter to communicate with their constituents.
Data Point: The Top Corporate Citizens And Their Presence on Facebook
December 12th, 2011 by PRNEWSPR News has tracked 15 of the top 50 companies with the best corporate citizenship reputations to see how well they’re building their communities on Facebook.
Seven Things You Will Learn in This Week’s Issue of PR News
December 12th, 2011 by PRNEWS1. Nearly two-thirds (62%) of communicators say the lack of resources in staffing, budgeting or time is their main barrier to success. (p. 1) 2. A “crash blossom” refers to a pared-down headline that allows… Continued
Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged Fans
December 12th, 2011 by PRNEWSMandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive.
Quick Study: Despite Weiner, Twitter Usage Rises Among Politicians; Content Spend Considerable in 2011—More in 2012
December 12th, 2011 by PRNEWSâ–¶ Policy Makers Get More Social: The rise in social media use is shaping and influencing policy worldwide, according to a new study from Edelman. Data Point: The Top Corporate Citizens And Their Presence… Continued
CSR Soars in 2011; Look for Better Integration With Biz Units in 2012
December 12th, 2011 by PRNEWSCorporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.