Stories by PRNEWS

Lowe’s Backs Away From One Controversy, Stumbles Into Another

December 13th, 2011 by

After pulling its ads from the TLC show All-American Muslim, Lowe’s gains the praise of a conservative group while getting more than an earful from others.

Taking a Swipe at Sweepstakes: Five Legal Issues You Must Know

December 13th, 2011 by

Davis & Gilbert LLP partner Allison Fitzpatrick offers compliance tips for companies launching sweepstakes on social networks.

PR News Salary Survey: PR Compensation & Benefits Report

December 12th, 2011 by

Free to PR News Subscribers We hope the information within the report helps illuminate some key questions you may have about jobs, salaries and employment data within the world of public relations. The state of… Continued

Amazon Gets the Occupy Treatment

December 12th, 2011 by

The online retailer’s Price Check discount promotion backfires as it gets cast as a cold-hearted killer of small businesses right in the middle of the holiday season.

Despite Weiner, Twitter Usage Rises Among Politicians

December 12th, 2011 by

In both the U.S. Congress and the U.K.’s Parliament, politicians have increasingly taken to Twitter to communicate with their constituents.

Data Point: The Top Corporate Citizens And Their Presence on Facebook

December 12th, 2011 by

PR News has tracked 15 of the top 50 companies with the best corporate citizenship reputations to see how well they’re building their communities on Facebook.

Seven Things You Will Learn in This Week’s Issue of PR News

December 12th, 2011 by

1. Nearly two-thirds (62%) of communicators say the lack of resources in staffing, budgeting or time is their main barrier to success.  (p. 1) 2. A “crash blossom” refers to a pared-down headline that allows… Continued

Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged Fans

December 12th, 2011 by

Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive.

Quick Study: Despite Weiner, Twitter Usage Rises Among Politicians; Content Spend Considerable in 2011—More in 2012

December 12th, 2011 by

â–¶ Policy Makers Get More Social: The rise in social media use is shaping and influencing policy worldwide, according to a new study from Edelman.   Data Point: The Top Corporate Citizens And Their Presence… Continued

CSR Soars in 2011; Look for Better Integration With Biz Units in 2012

December 12th, 2011 by

Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.