Stories by PRNEWS

While PR pros may find customer experience metrics helpful in forming outreach strategies, companies are falling flat on customer measurement. According to research findings in a report published in Nov. 2011 by Temkin Group—based on… Continued

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

1. With a rush by vendors to provide social media analysis services, some data is based on poor methodologies. (p. 1) 2. Among Asian-American women, 58% feel stressed for time and 46% say they have… Continued

â–¶ Social Media is Not All That: Brands seduced by the hype around social media risk alienating their customers, says a new report by Pitney Bowes. Marketers investing time and money in social media interaction… Continued

â–¶ Social Media is Not All That: Brands seduced by the hype around social media risk alienating their customers, says a new report by Pitney Bowes. Marketers investing time and money in social media interaction… Continued

While more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic.

While more empowered than ever, U.S. women are also experiencing stress—something that PR pros should take under consideration when pitching to this key demographic.

A new design for the popular video site means more social engagement opportunities for savvy PR pros.

A wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference.