Stories by Marcus Fischer

Goldman Sachs boss David Solomon is the latest CEO to join the debate over working from home. For his company, it’s not feasible, he says. For other leaders, the pandemic made work from home a necessity. The author of this was a skeptic, but now he’s sold on working from home. Companies have made changes, though, including sharing corporate values and transmitting culture via internal communication.

Most employees receive health benefits from employers. It makes sense that companies are at the center of getting staff to vaccinate. Here are tips and tactics to create engaging, fun and accessible internal communication to encourage vaccination.

In the latest installment of this continuing series, a collaboration with the Institute for PR, Nneka Logan recalls her early days as a brand communicator and two invaluable lessons she acquired. The first is to toughen up and learn as much as possible. The second is that face-to-face communication sometimes can best email.

Social media is a great way for companies and organizations to engage clients and potential customers. A poorly worded or insensitive post, though, can result in cancellation. While users should always proceed carefully, preparation for a backlash can help you react should an angry online mob target your posts.

As we know, PR is a relationship business. Owing to the pandemic, face-to-face meetings and quick coffees with journalists can’t occur. Still, clever PR pros are expanding and deepening relationships with journalists. We offer a few tactics to get PR pros back out on the circuit, virtually.

The recruitment, development and retention of Black professionals is vital to bringing new concepts and ideas to the table. To create sustained allyship, we must be prepared to go beyond Black History Month to understand our audiences and our Black colleagues.

With trust in business and government at historic lows and consumers questioning everything, ethical behavior is critical. As the Notre Dame Center for Ethical Leadership reports, doing the right thing takes time. The ABCs of ethical failures can help

There’s lots of buzz flying around the invitation-only iPhone app Clubhouse. Celebs like Elon Musk and Mark Zuckerberg are enjoying its mix of rooms and topics. What should brand communicators do to ensure their companies are not left outside the Clubhouse door? Monitor the conversation and try to score an invitation to get inside.

The PRNEWS editorial team spent some time reflecting on the last year and discussed what they love (and don’t love) about what’s happening in the PR industry.

One door closes, another opens. One of the last institutions to resist TV coverage, the U.S. Supreme Court has opened up a bit during the pandemic. Now any journalist with WiFi can listen to the court’s proceedings. This means media relations must adapt. Our author finds virtual SCOTUS hearings offer new opportunities for communicators.