Stories by PRNEWS

  1. The interactive—and jolting—Old Spice Muscle Music video earned 7.3 million views the first week of launch. (p. 2)   2. It’s wrong to equate CPMs (cost-per-thousand) with AVEs (advertising value equivalent). (p. 3)… Continued

â–¶ Companies Best in Community: IBM, Citi and AT&T took top honors in the first ranking of S&P 500 companies that best use their time, talent and resources to improve the quality of life in… Continued

â–¶ Creativity an Influential Force in Business: The C-Factors Survey, fielded by Allison+Partners and polling leading CEOs, CMOs and other senior executives, finds creativity as one of the most influential forces driving today’s global economy,… Continued

1. One of every five reviews submitted to review platform Yelp are of dubious nature. (p. 1) 2. Speed and volume of information, crisis management and employee engagement are top of mind with PR pros… Continued

A study by Council of PR Firms and Harris Interactive finds while positive brand equity and corporate reputation individually drove greater purchase consideration and recommendation, combining the two produced stronger effects. Organizations can benefit from… Continued

B2B public relations and marketing professionals can often find themselves migrating across disparate business sectors to transition into new career communications opportunities. Thrust into high-profile roles within previously established teams, B2B communications leaders have to… Continued

1. Hurricane Sandy forced the cancellation of a Google smartphone launch and a Facebook event. (p. 1) 2. Tweets of 11-15 words in length work best for B2B companies, while 1-5 words get the most… Continued

The 2008 elections in the U.S. were heralded as the first “social media election.” Voters took to budding social media channels such as YouTube, Facebook and Twitter to broadcast their electoral activities—from voicing their support… Continued

â–¶ Volume, Velocity of Information Top PR Issue: A new study delving into the state of public relations finds that the profession is being reshaped by forces as current as digital networks and as timeless… Continued

As Hurricane Sandy worked its way toward the East Coast on Monday, Oct. 29, communities braced for the worst but hoped for the best. Businesses were shuttered, airports were closed and cities up and down… Continued