Stories by PRNEWS

Quick Study: PR Being Reshaped by Digital and Generational Divides; Young Consumers Mix Media Channels, But TV Still Rules

November 5th, 2012 by

â–¶ Volume, Velocity of Information Top PR Issue: A new study delving into the state of public relations finds that the profession is being reshaped by forces as current as digital networks and as timeless… Continued

As Hurricane Sandy Hit the Coast, PR Pros Adjusted and Informed

November 5th, 2012 by

As Hurricane Sandy worked its way toward the East Coast on Monday, Oct. 29, communities braced for the worst but hoped for the best. Businesses were shuttered, airports were closed and cities up and down… Continued

U.S. Remains the Top Nation Brand, Others Take Reputation Hits

October 29th, 2012 by

United States is the only nation in the Top 10 to improve on its reputation from 2011 to 2012.

Instagram Picks Up Steam as an Engagement Tool—and the Press Digs It

October 29th, 2012 by

The mobile photo editing app is fast becoming a major conversation platform among PR pros, and a way to reach journalists.

Seven Things You Will Learn in This Week’s Issue of PR News

October 29th, 2012 by

1. In Sept. 2012, photo editing and sharing platform Instagram amassed more visitors than Pinterest. (p. 1) 2. Almost half (46%) of business leaders think ad agencies are struggling to incorporate a more digital platform.… Continued

Quick Study: Businesses Question Advertising Return—Opening for PR? Moms More Influential In Person Than on Facebook

October 29th, 2012 by

â–¶ Does This Mean More PR? Corporate America is questioning the return on its advertising investment, finds a study by Avidian Strategies. The survey of 1,900 business leaders in marketing and media also reveals that… Continued

Pinterest Beats Facebook on Several Consumer Fronts—But Not So Fast

October 22nd, 2012 by

A Bizrate study of U.S. shoppers who made online purchases in August shows that people like Pinterest for a number of reasons. Keep in mind, however, the study also found that 55% of Facebook’s audience… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

October 22nd, 2012 by

1. Be ready for change: The typical career span of a CEO is 41 months, or 3.4 years. (p. 1) 2. Nearly 50% of consumers have no specific brand in mind when they search on… Continued

How to Play the SEO Game—By the Numbers

October 22nd, 2012 by

Today “content creation” is the latest, greatest phrase heard ‘round the digital world. But much like a tree that falls in the forest, does content that social media users never see really exist? Well, it… Continued

Quick Study: Public Negativity Is Big Roadblock for Financial Industry; Consumers Willing to Pay More for ‘Simpler’ Brands

October 22nd, 2012 by

â–¶ Financial Industry Still Faces Negativity: The Wall Street Reputation Study, launched by Makovsky and released in Oct. 2012, surveyed communications and marketing executives at financial services companies to determine the challenges they face and… Continued