Stories by PRNEWS

2012 PR People Awards: Corporate Social Responsibility Leader

November 29th, 2012 by

Co-Winner: Paul Massey Executive Vice President, Weber Shandwick Paul Massey founded and leads Weber Shandwick’s Social Impact team, a global network that builds insight-driven communications programs for corporations, nonprofits and foundations to drive engagement and… Continued

2012 PR People Awards: Event Marketer of the Year

November 29th, 2012 by

Winner: Maggie O’Neill Partner and Senior Director, Peppercomm Maggie O’Neill’s script for public relations and strategic event marketing success has produced quite a highlight reel. With Peppercommotions, Peppercomm’s experiential marketing division, O’Neill is pursuing a… Continued

2012 PR People Awards: Digital Communications Leader of the Year

November 29th, 2012 by

Winner: Evan Kraus Executive Vice President, APCO Worldwide Although his particular area of specialty is clearly in the online space, Evan Kraus is a truly gifted corporate reputation strategist. He has led corporate reputation campaigns… Continued

2012 PR People Awards: Crisis Manager of the Year

November 29th, 2012 by

Winner: Tony Felts Public Relations Director, WellPoint In 2011 Tony Felts and WellPoint faced several high-profile media issues, such as litigation, provider negotiations/terminations, the Supreme Court’s consideration of the Affordable Care Act, as well as… Continued

2012 PR People Awards: Account Director of the Year

November 29th, 2012 by

Winner: Deborah Brown Partner/Managing Director, Peppercomm Stellar day-to-day account management abilities for major household names across multiple industries are table stakes for a well-tenured public relations executive. At New York-based Peppercomm, Deborah Brown is at… Continued

2012 PR People Awards: Blogger of the Year

November 29th, 2012 by

Winner: Carreen Winters Executive Vice President, MWW Carreen Winters’ outstanding efforts to enrich her field have not only won her PR campaigns 22 awards to date and contributed to a 22% growth of MWW’s corporate… Continued

2012 Rising Stars of PR: Meredith Z. Avakian-Hardaway

November 29th, 2012 by

  Meredith Z. Avakian-Hardaway Public Affairs Specialist, DuPont Meredith Z. Avakian-Hardaway not only makes contributions daily in her role as the public affairs specialist at E.I. DuPont de Nemours (DuPont), she dedicates her time in the… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

November 19th, 2012 by

  1. The interactive—and jolting—Old Spice Muscle Music video earned 7.3 million views the first week of launch. (p. 2)   2. It’s wrong to equate CPMs (cost-per-thousand) with AVEs (advertising value equivalent). (p. 3)… Continued

Quick Study: IBM, Citi Take Top Slots as Corporate Civic Leaders; On Twitter, Walmart Has the Most Active Followers

November 19th, 2012 by

â–¶ Companies Best in Community: IBM, Citi and AT&T took top honors in the first ranking of S&P 500 companies that best use their time, talent and resources to improve the quality of life in… Continued

Quick Study: Creativity an Influential Force in PR Going Forward; Top Brands Adopt Instagram at Record Pace

November 12th, 2012 by

â–¶ Creativity an Influential Force in Business: The C-Factors Survey, fielded by Allison+Partners and polling leading CEOs, CMOs and other senior executives, finds creativity as one of the most influential forces driving today’s global economy,… Continued