Stories by PRNEWS

Silicon Valley PR pros discuss discuss advice that all communciators can take to heart.

When the Economist Intelligence Unit asked executives in March 2012 to rate the value of data to different parts of their organization, marketing and communications emerged as one of the most important uses, trailing only… Continued

1. Promised Land, a movie about fracking premiering in Dec. 2012, is already attracting issues PR activity. (p. 1) 2. The best days of the week for a media tour? Tuesdays or Wednesdays. (p. 2)… Continued

For the month of August 2012, Yahoo!-ABC News came out on top with the biggest online audience, while CNN took second but was first in time spent per person—almost 37 minutes. Source: Nielsen

For the month of August 2012, Yahoo!-ABC News came out on top with the biggest online audience, while CNN took second but was first in time spent per person—almost 37 minutes. Source: Nielsen

Frequent blogging is an essential component of any effective thought leadership program. A blog gives you the chance to present your ideas and promote your business, but it doesn’t do you much good if nobody… Continued

â–¶ Just Like in 2011, Last Year, Coke is It: Coca-Cola remains the wor ld’s most valuable brand, but it is facing an increasingly strong challenge from Apple, with other technology brands breathing down its… Continued

â–¶ Just Like in 2011, Last Year, Coke is It: Coca-Cola remains the wor ld’s most valuable brand, but it is facing an increasingly strong challenge from Apple, with other technology brands breathing down its… Continued

1. Two-thirds of B2B executives think social media is “extremely” or “very” important for stakeholder engagement. (p. 1) 2. “Backlinks” are votes of confidence in the quality of a blog’s content. (p. 2) 3.  CEOs… Continued

According to data released in Sept. 2012 by Harris Interactive, a catchy headline is the top influencer on Americans’ likelihood to read an online or print article in full, though the inclusion of interesting pictures… Continued