Stories by PRNEWS

Seven Things You Will Learn in This Week’s Issue of PR News

October 15th, 2012 by

1. Promised Land, a movie about fracking premiering in Dec. 2012, is already attracting issues PR activity. (p. 1) 2. The best days of the week for a media tour? Tuesdays or Wednesdays. (p. 2)… Continued

Yahoo!-ABC News Top Digital News Brand; CNN First in Time Spent

October 8th, 2012 by

For the month of August 2012, Yahoo!-ABC News came out on top with the biggest online audience, while CNN took second but was first in time spent per person—almost 37 minutes. Source: Nielsen

Yahoo!-ABC News Top Digital News Brand; CNN First in Time Spent

October 8th, 2012 by

For the month of August 2012, Yahoo!-ABC News came out on top with the biggest online audience, while CNN took second but was first in time spent per person—almost 37 minutes. Source: Nielsen

How to Optimize Your Blog for Increased Visibility

October 8th, 2012 by

Frequent blogging is an essential component of any effective thought leadership program. A blog gives you the chance to present your ideas and promote your business, but it doesn’t do you much good if nobody… Continued

Quick Study: Coke Still No. 1 Brand, But Tech Giants Loom Large; CEOs Say Digital Drives Revenue, with Mobile Out Front

October 8th, 2012 by

â–¶ Just Like in 2011, Last Year, Coke is It: Coca-Cola remains the wor ld’s most valuable brand, but it is facing an increasingly strong challenge from Apple, with other technology brands breathing down its… Continued

Quick Study: Coke Still No. 1 Brand, But Tech Giants Loom Large; CEOs Say Digital Drives Revenue, with Mobile Out Front

October 8th, 2012 by

â–¶ Just Like in 2011, Last Year, Coke is It: Coca-Cola remains the wor ld’s most valuable brand, but it is facing an increasingly strong challenge from Apple, with other technology brands breathing down its… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

October 8th, 2012 by

1. Two-thirds of B2B executives think social media is “extremely” or “very” important for stakeholder engagement. (p. 1) 2. “Backlinks” are votes of confidence in the quality of a blog’s content. (p. 2) 3.  CEOs… Continued

Media Watch: Great Headlines, Photos Top Draws for Reading Online or Print Articles

October 1st, 2012 by

According to data released in Sept. 2012 by Harris Interactive, a catchy headline is the top influencer on Americans’ likelihood to read an online or print article in full, though the inclusion of interesting pictures… Continued

Media Watch: Great Headlines, Photos Top Draws for Reading Online or Print Articles

October 1st, 2012 by

According to data released in Sept. 2012 by Harris Interactive, a catchy headline is the top influencer on Americans’ likelihood to read an online or print article in full, though the inclusion of interesting pictures… Continued

Google Apps: Low-Cost (or No-Cost) In-the-Cloud Solutions for PR Tasks

October 1st, 2012 by

It almost goes without saying, but Google is just about everywhere you turn. As business professionals, you most likely take its search capabilities for granted by now. And between the news about cars that drive… Continued