The PRNEWS staff encounters many examples of brand communication. Periodically, we offer blunt assessments of some of the best and not-so-great examples. In this summer edition, we examine some of the hottest brand campaigns
Stories by PRNEWS
PRNEWS Honors Top Women in Industry in Virtual Gala
July 28th, 2021 by PRNEWSPRNEWS celebrated this year’s class of honorees for Top Women in PR today (July 28). Honorees this year were recognized in five categories: Changemakers, Entrepreneurs, Industry Innovators, Mentors and Rising Stars.
Lessons Earned: An Earthly Tip from a Boss with Sky-High Expectations
July 28th, 2021 by Michael Young[Editor’s Note: As Bill Gates says, “It’s fine to celebrate success, but it is more important to heed the lessons of failure.” Thomas Edison tried thousands of light bulbs before discovering his life-altering solution. Babe Ruth… Continued
A Checklist for an Effective Crisis Communication Plan
July 20th, 2021 by Michelle OlsonIf you don’t have a crisis communication plan with designated strategies, roles, actions and follow-up, you will be hopelessly behind before the trouble starts. What follows are tips to serve as guides to best practices, and, depending on your level of acquaintance with crisis management, I hope they are helpful as new ideas, refreshers, jumping-off points, a checklist or a combination.
PR Pros: Let’s Be Builders, Not Fixers
July 15th, 2021 by Pam AndersonWe’re living in a time of company callouts. Companies are speaking more frequently on social and political issues because some customers want to purchase from, and partner with, businesses that take stands. Yet one wrong move and social media will blast a company for statements perceived as clueless or hypocritical.
Your CEO is a Dog: 11 Ways Great Leaders Resemble Man’s Best Friend
June 25th, 2021 by Evan NiermanBosses are like dogs in the best ways, our writer argues. Like a dog filled with energy and curiosity, a CEO who is an interested and engaged communicator is more likely to try things outside traditional parameters and grow the company.
Effective Communication Can Overcome Vaccine Avoidance
June 23rd, 2021 by Bill NovelliThe coronavirus vaccines were supposed to bring an end to the pandemic. Yet vaccine resistance continues to claim a significant portion of the population. Former Porter Novelli president Bill Novelli says communication can work, but it must overcome politics, distrust and misinformation.
Three Tactics for Getting Noticed in a Post-COVID-19 Landscape
June 11th, 2021 by Karen WinterhalterThe author argues that post-pandemic communication should feature empathy, compelling digital experiences and positive messaging to induce behavior change.
Lessons Earned: A Moment at a Funeral Taught Me Everything About PR
June 9th, 2021 by Joseph CzabovskyWe often forget what the letter R in PR entails. ‘PR is a relationship business’ flows off the tongue so smoothly we sometimes fail to think about the phrase’s meaning. In this post timed for Pride Month, UNC assistant professor Joseph Czabovsky discusses how the importance of relationships was cemented in his memory.
Crisis Lessons from This Morning’s Broken Internet
June 8th, 2021 by Dan ReneSome companies might have kept quiet about an early-morning internet outage. Instead, Fastly communicated consistently and clearly, offering updates on social. The result was that its version of things became the narrative. With the plethora of cyber attacks and data breaches, companies, especially service providers, should heed Fastly’s example of prompt, clear communication.